Bringing together the credibility of an iconic format and the star power of Madhuri Dixit, Kon Honar Crorepati enters a landmark new phase this season. Her unparalleled popularity and deep connection with audiences elevate the show’s appeal, creating a powerful platform for brands to engage meaningfully with viewers. Sony LIV has partnered with ChatGPT as the Co-Presenting Partner, and has also been backed by brands such as Vijay Sales, Campure and Lyra, which further demonstrates the … [Read more...] about Kon Honar Crorepati returns with strong brand partnerships on Sony LIV
Ranjana Mangla
Sony LIV serves grand slam action with The Australian Open 2026, backed by Tourism Australia, Mastercard and Smallcase
Sony LIV is streaming the Australian Open 2026, giving fans front-row access to the season’s first and most thrilling Grand Slam. Live from the famous Melbourne Park in Australia, the tournament is creating an unforgettable year in international tennis. Reinforcing the scale and prestige of the Australian Open, Sony LIV has brought together an impressive lineup of brand partners for the 2026 edition. Tourism Australia joins as the Co-Presenting Sponsor, Australia’s appeal as a top sporting and … [Read more...] about Sony LIV serves grand slam action with The Australian Open 2026, backed by Tourism Australia, Mastercard and Smallcase
