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Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

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Before the first question is asked on Kaun Banega Crorepati (KBC), India's leading brands have already locked their answer. Reinforcing its position as one of India's most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season unveils its compelling new theme - 'Sochna Padega’, celebrating the power of applied knowledge, advertisers have once again chosen to align with a … [Read more...] about Brands Bet Big on KBC Season 18 with over 25 sponsors on Sony Entertainment Television

Google India and Sony Pictures Networks India Partner for KBC

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Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience. For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This … [Read more...] about Google India and Sony Pictures Networks India Partner for KBC