The International Olympic Committee (IOC) announced it that has reached an agreement with Dentsu Inc. for the Olympic broadcast rights in 17 countries across Asia for the XXII Olympic Winter Games (2014) in Sochi, Russia, the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil, and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China. Dentsu has acquired exclusive gatekeeper broadcaster rights for the three editions of the Games in … [Read more...] about Dentsu wins broadcast rights in Asia for upcoming Olympics
Sochi
Star India to broadcast 2014 and 2016 Olympics
According to Reuters, Star India was awarded the broadcast rights for the 2014 winter Olympics and 2016 summer Games for seven South Asian countries, including India and Pakistan, the International Olympic Committee (IOC) said. The IOC has broken new ground in recent years, directly negotiating broadcast rights for some markets instead of selling the rights for all territories on a continent to one umbrella broadcasting institution, added the report. "Star India acquired the rights to … [Read more...] about Star India to broadcast 2014 and 2016 Olympics
