Viddsee, the creator platform for short premium content, today marked an important step in its strategic growth plan with the announcement of Esther Yue as the new Head of Branded Entertainment. Esther Yue will be joining Viddsee's robust management team, which includes Ho Jia Jian as the CEO, Michele Schofield as the Senior Vice President of Commercial, and Kenny Tan as the Vice President of Viddsee Studios. Yue's exceptional experience and leadership skills are set to infuse a fresh … [Read more...] about Viddsee appoints Esther Yue as Head of Branded to drive strategic growth initiatives
Dentsu
Driven By Global Momentum, PubMatic Brings Activate to APAC
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Since launching in the US and EMEA in May, Activate has gained traction across every … [Read more...] about Driven By Global Momentum, PubMatic Brings Activate to APAC
Lonely Hearts distributed by Global Agency premiered on FOX
Global Agency announced that the riveting love story “Lonely Hearts” premiered on Monday in access prime time and will be aired daily on FOX. “Lonely Hearts” tells the story of two couples passionately in love but torn in different directions by the dramatic conflicts that run through their families and test their determination that love shall prevail. “Lonely Hearts” is produced by Bros Film, Dentsu and Mavi Yapım and will be aired on FOX TV in access prime time. The series’ leading cast … [Read more...] about Lonely Hearts distributed by Global Agency premiered on FOX
Dentsu wins broadcast rights in Asia for upcoming Olympics
The International Olympic Committee (IOC) announced it that has reached an agreement with Dentsu Inc. for the Olympic broadcast rights in 17 countries across Asia for the XXII Olympic Winter Games (2014) in Sochi, Russia, the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil, and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China. Dentsu has acquired exclusive gatekeeper broadcaster rights for the three editions of the Games in … [Read more...] about Dentsu wins broadcast rights in Asia for upcoming Olympics
