Bundesliga International has entered into a long-term strategic partnership with leading digital streamer Coupang Play, which will officially begin at the start of the 2024-25 season. The agreement gives Coupang Play exclusive rights to Bundesliga and Bundesliga 2, as well as the German Supercup and the relegation play-off matches. The cooperation was commemorated by a signing ceremony in Seoul. Coupang Play is considered the go-to destination for football fans and a leading streaming service … [Read more...] about Bundesliga International announces long-term strategic cooperation with Coupang Play in Korea
Peer Naubert
Bundesliga International and Network4 extend Hungarian broadcast rights agreement until 2029
Bundesliga International and Hungarian broadcaster Network4 have agreed an early extension of their broadcast contract, prolonging the collaboration for an additional four years, until the end of the 2028-29 season. Network4 retains exclusive rights to more than 300 Bundesliga and Bundesliga 2 matches per season, with rights to broadcast in both Hungarian and English language. The deal also includes the rights to the German Supercup, German football’s season opener between league and DFB Cup … [Read more...] about Bundesliga International and Network4 extend Hungarian broadcast rights agreement until 2029
Bundesliga International extends partnership with Next Media Vietnam
Bundesliga International and Next Media Solutions JSC (Next Media) have announced an early renewal of their successful partnership with a new five-year agreement, effective from the start of the 2023-24 season. The extension was officially revealed at a press conference held in Hanoi on Monday. Vietnam’s number one sports marketing and media company, Next Media retains exclusive control over both the Bundesliga and Bundesliga 2 broadcast rights, as well as the German Supercup, relegation … [Read more...] about Bundesliga International extends partnership with Next Media Vietnam
Bundesliga International unveils multi-faceted broadcast strategy in Brazil
Bundesliga International has confirmed deals with multiple broadcasters throughout Brazil to ensure fans across the nation can watch their favourite players and clubs every matchday. In total, seven broadcasters will show Bundesliga matches for the 2023-24 season on a non-exclusive basis, providing a multi-faceted approach that includes subscription, Free-To-Air (FTA) and digital streaming services. Globo’s SporTV, Brazil’s premiere subscription platform, will show two Bundesliga matches each … [Read more...] about Bundesliga International unveils multi-faceted broadcast strategy in Brazil
Bundesliga International and Sony Pictures Networks India extend partnership
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast Bundesliga matches in India and the subcontinent, which includes Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Afghanistan, and the Maldives. Indian football fans can continue to catch live action from the Bundesliga on Sony Sports Network and their on-demand OTT platform, SonyLIV. The deal, which runs until the end of the 2025-26 season, ensures that SPN … [Read more...] about Bundesliga International and Sony Pictures Networks India extend partnership
Minute Media becomes official content partner of Bundesliga International
Bundesliga International has joined forces with leading digital content specialists Minute Media to provide more incredible German football moments to fans throughout North America.The partnership kicks off with two of Minute Media’s most prominent titles – The Players’ Tribune and 90min – following Borussia Dortmund as they head to San Diego, Las Vegas and Chicago as part of the team’s US tour. In addition to behind-the-scenes content from the tour on 90min, the collaboration will include … [Read more...] about Minute Media becomes official content partner of Bundesliga International
