The Bundesliga has further strengthened its position internationally after Bundesliga International, together with its partner Infront, struck new broadcast deals in nine Eastern European countries from the 2025-26 season onwards. Bundesliga International appointed Infront in May 2024 to manage media rights sales for the Bundesliga and Bundesliga 2 in several markets. Since then, the two organisations have reached agreements with broadcasters across Eastern Europe, with packages covering all … [Read more...] about Bundesliga International and Infront collaborate to secure media rights deals in nine Eastern European territories
Peer Naubert
DFL launches successful Bundesliga campaign on Roblox with Build a Rocket
From 16 January 2025, the DFL Deutsche Fußball Liga has provided another opportunity for young fans to interact with the launch of its innovative Roblox activation, as part of the Bundesliga winter campaign. In collaboration with the international gaming agency Build a Rocket, the Bundesliga is the first European sports league to enter the virtual world of Roblox. This strategic move not only strengthens its presence among young fans, but also emphasises the DFL's pioneering role when it … [Read more...] about DFL launches successful Bundesliga campaign on Roblox with Build a Rocket
Footballco and Bundesliga International extend Middle East and Africa partnership with docu-series on the impact of Middle Eastern players in the Bundesliga
Bundesliga International has extended its content partnership with global media platform Footballco, working together to bring the biggest storylines from Germany’s top two divisions to fans throughout the MENA and Sub-Saharan Africa regions. Footballco owns and operates a number of free-to-use properties, including Kooora, the largest digital sports publisher in the Middle East, as well as global football publisher GOAL, which publishes local editions serving fans across MENA and Sub-Saharan … [Read more...] about Footballco and Bundesliga International extend Middle East and Africa partnership with docu-series on the impact of Middle Eastern players in the Bundesliga
Bundesliga International agrees broadcast deal with MNC to show Bundesliga in Indonesia
Bundesliga International has agreed a deal with leading Indonesian media conglomerate MNC to broadcast the Bundesliga from the start of the 2024-25 season. As part of the agreement, Bundesliga International will leverage MNC’s network of channels to broadcast the German top-flight exclusively across subscription, Free-To-Air (FTA) and Over-The-Top (OTT) platforms. All nine Bundesliga matches will be broadcast each matchday, via the likes of KVision, Indonesia’s largest prepaid Pay-TV channel, … [Read more...] about Bundesliga International agrees broadcast deal with MNC to show Bundesliga in Indonesia
Bundesliga International grants Polish broadcasting rights to ELEVEN SPORTS
Bundesliga International has agreed to a four-year broadcast deal with leading Polish sports broadcaster ELEVEN SPORTS, beginning an exclusive partnership in the Polish market from the start of the 2025-26 season. The package contains all 617 games of the Bundesliga and Bundesliga 2, as well as the German Supercup, which takes place at the start of each season between league and DFB Pokal winner, and the all-important Bundesliga play-off matches that take place at the end of every season. In … [Read more...] about Bundesliga International grants Polish broadcasting rights to ELEVEN SPORTS
Bundesliga International announces partnership with BigHit for Bundesliga Dream India
In collaboration with BigHit, the ‘Bundesliga Dream India’ seeks to identify the best talent across the Indian subcontinent from two different age groups, with the successful trialists invited to travel to Germany for an immersive training camp experience. The objective of the project is to create a pathway for talented young Indian footballers to come to Germany to hone their skills within a Bundesliga youth academy set-up, the likes of which have helped develop countless national and … [Read more...] about Bundesliga International announces partnership with BigHit for Bundesliga Dream India
