The numbers are now in, and it is clear that while viewers to conventional broadcast channels enjoyed the Rio Olympics, it was digital viewers, whether on ‘red button’- type options, or simply viewing via second screens was the champion. NBC, which paid a massive $1.23 billion for its TV and digital rights, reported that some 2.25 billion web-streams were supplied via its dedicated – and multi-option – website. NBC probably got value for money despite its TV viewing numbers being the lowest … [Read more...] about 2.25 b web views for Olympics
Nielsen
Nielsen expands globally
Jakarta, Indonesia– Nielsen announced at its annual Media & Marketing Summit in Jakarta, Indonesia that it plans to expand its digital advertising measurement solution - Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight new markets globally; with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets. The ratings footprint will provide a total digital view of campaign audiences across platforms. … [Read more...] about Nielsen expands globally
StarHub partners Nielsen to launch system in Singapore
Singapore– Recognising the industry’s need to better understand pay TV viewing and its reach, Singapore’s largest pay TV operator StarHub has partnered leading global information and measurement company Nielsen to launch StarHub SmarTAM, Singapore’s first Television Audience Measurement system using Return Path Data (RPD) technology. StarHub has also commissioned Nielsen to support the subscription and sales of … [Read more...] about StarHub partners Nielsen to launch system in Singapore
The Road Ahead for OTT
Singapore – In the world of television and video, the days of the “off” switch are largely gone. With the rise of smart device ownership, combined with improved and affordable mobile connectivity, consumers are hungrier for online videos and they are spending more time watching them. In a 2014 Nielsen online survey of global digital attitudes[1], over 76% polled said they enjoy the freedom of being connected anytime, anywhere. However, there is currently limited access to … [Read more...] about The Road Ahead for OTT
El Señor De Los Cielos’ third season delivers highest rated premiere
Miami – The premiere of the third season of the Telemundo Super Series El Señor de los Cielos (Lord of the Skies) ranked as the highest rated premiere in network history, averaging 2,681,000 total viewers and 1,760,000 adults 18-49, according to Nielsen. The premiere delivered an increase of +14% and +23% among total viewers, and 22% and 27% among adults 18-49, versus seasons one and two respectively. Starring Rafael Amaya as Aurelio Casillas, the original … [Read more...] about El Señor De Los Cielos’ third season delivers highest rated premiere
Nielsen partners with ResponseTek
Singapore – Nielsen, global information and insights company, and ResponseTek, Customer Experience Management (CEM) software provider for enterprise brands, have formed a multi-country strategic alliance to create a powerhouse customer experience solution. The new solution, the Nielsen Listening Platform, merges the world’s authority in market research and consumer insight with the top global CEM platform. This enables companies to measure real-time customer feedback on important … [Read more...] about Nielsen partners with ResponseTek
