Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. CARMA Asia Managing Director, Andrew Nicholls, describes Indonesia as both an important market for existing CARMA clients, and a key growth opportunity with “a vibrant media and PR industry”. The company has named Amira Kanifah to lead business development from Jakarta. She brings over ten years’ experience in market research in Asia with companies like Nielsen and … [Read more...] about Media intelligence firm CARMA continues Asia expansion with Indonesia launch
Nielsen
GMA increases Philippine TV ratings lead in July
QUEZON CITY – GMA Network still reigns supreme in the Philippines’ nationwide television ratings game, as it widened its lead against competition for the month of July. Based on the latest data from Nielsen TV Audience Measurement (with July 22 to 31 based on overnight data), GMA garnered an average total day people audience share of 41.8 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN's 36.7 percent. The network’s solid nationwide ratings … [Read more...] about GMA increases Philippine TV ratings lead in July
“Noticias Telemundo Fin De Semana” is still the top Spanish weekend newscast
MIAMI – Telemundo has announced that Noticias Telemundo Fin de Semana has ranked as the #1 Spanish-language weekend newscast among adults (18-49) and total viewers on Saturdays and Sundays since mid-June, according to Nielsen. This marks its fourth week in a row. Anchored by Julio Vaqueiro, the newscast grew 48% compared to the program’s average in the prior four weeks, delivering an average 317,000 adults on Saturdays and Sundays at 6:30pm/5:30C, versus Noticiero Univisión Fin de … [Read more...] about “Noticias Telemundo Fin De Semana” is still the top Spanish weekend newscast
Nielsen launches Media Impact in the Philippines
MANILA – Nielsen has expanded its Nielsen Media Impact service to the Philippines. The cross-platform planning system aims to help both marketers and media owners maximise their returns on investments. A key part of Nielsen’s Total Audience framework, the solution will first help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today's … [Read more...] about Nielsen launches Media Impact in the Philippines
Nielsen and One Championship launches Global Sports Conference in Singapore
SINGAPORE – Nielsen - the leading source of sports measurement, analytics and insights around the world, and ONE Championship™ (ONE) - Asia’s largest global sports media property, have announced the launch of the What’s Next in Global Sports conference, which will tackle the driving factors behind Asia’s rise on the global sporting stage. Taking place on May 17 & 18 at the Marina Bay Sands Expo & Convention Centre in Singapore, this exclusive, invite-only conference will engage … [Read more...] about Nielsen and One Championship launches Global Sports Conference in Singapore
Mediacorp launches Customer360
Singapore – Mediacorp, the media company with the most complete range of media platforms in Singapore, has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively. In a rapidly evolving multi-channel media environment, understanding how and where to reach consumers across media platforms and devices has never been more vital. By integrating disparate audience currencies across TV, Print, … [Read more...] about Mediacorp launches Customer360
