5“W”s and 1“H” with Hazel Yap: Q: Who is it for? A: The app is for anyone who is tech-savvy and has an appetite for knowledge and trivia. They can play individually or against their friends. Q:What does it do? A: Ultimate History Quiz challenges players’ knowledge related to people, places and events from both Asian history and world history. It’s engaging, interactive and educational. The questions in the brainteaser are by no means easy and we hope that … [Read more...] about The App Factor
Marketing
E! Pop of Culture
Q: Why the rebrand? A: E! is evolving to stay relevant and to continue engaging audiences. Research is showing that young adults view pop culture as an important aspect in their lives. We are building on our success as the leader in entertainment news to connect viewers to topical programming that they’re passionate about – pop culture. Q: How different will the new E! be? A: E! is refreshing its logo, on-air look and tagline in Asia on September 23, 2012. The new E! offers more … [Read more...] about E! Pop of Culture
The “Emperor” Arrives
The similarity to FOX Movies Premium (FMP) is uncanny. Take a linear channel, blend blockbusters with live concerts, documentaries, and original productions; toss in a non-linear companion (player); add a HD channel; craft a new name (the now-preferred SCM) and whip up a new on-air look, and you have a delectable TV “dish” fi t for an “emperor” – welcome to the new-and-improved SCM ala FMP. Yim explains that as the channel was due for an upgrade, FMP naturally … [Read more...] about The “Emperor” Arrives
Fandomania
On Cesar Millan’s The Dog Whisperer tour in Singapore, the world-renowned canine behavioural expert managed to do what nobody could – he coaxed a dog who has been self-bound for seven years out of its kennel and got it to swim even though it had a severe dislike of water. Later that day, the The Dog Whisperer surprised a family at their home and successfully rehabilitated their aggressive 7-year-old Maltese, Tiny. Dr. Brady Barr, host of Nat Geo WILD’s Dangerous Encounters, was … [Read more...] about Fandomania
Scott Sprague oversees ABS global sales
Hong Kong – Asia Broadcast Satellite (ABS) has appointed Scott Sprague as Chief Operating Officer (COO). In this new position, Sprague will be responsible for managing the global sales, marketing, and operations of value added services. Prior to joining ABS, Sprague was Senior Vice President, Global Sales for SES. During his tenure at SES, he was responsible for global revenue, led a sales team and built a portfolio of businesses for media, enterprises and customers around the globe. ABS … [Read more...] about Scott Sprague oversees ABS global sales
Jonathan Mildenhall headlines MIPTV
Paris – Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, is headlining MIPTV 2012’s Branded Entertainment programme. He will deliver a Media Mastermind keynote address on 2 April. Mildenhall will explain Coca Cola’s marketing strategy – an approach that the company calls “Liquid and Linked” – to create compelling content that engages audiences in innovative ways, building emotional … [Read more...] about Jonathan Mildenhall headlines MIPTV
