Mumbai – Viacom18 announced its plans to launch its premium Hindi Movie Channel, ‘Rishtey CINEPLEX’ in the international markets. Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts. To be launched in Europe in September and in North America in October respectively, Rishtey CINEPLEX will appeal to the sensibilities of global film enthusiasts … [Read more...] about Rishtey CINEPLEX goes international
Marketing
Pay-TV operators to develop data-driven CRM strategies
London – To stem customer attrition Pay-TV operators today have to ensure they move beyond simply providing a good service and collecting payment, and instead use insights gleaned from subscriber data to pre-empt customer defections and even win back those who have already left, according to a new research-based whitepaper from Paywizard. In the paper, entitled Seize the Moments: Easy Exit, Welcome Return, Paywizard demonstrates that increasingly pay-TV customers are demanding a better … [Read more...] about Pay-TV operators to develop data-driven CRM strategies
Dentsu Sports Asia partners with Phnom Penh Crown FC
Singapore – Dentsu Sports Asia (DSA), the Singapore-based sports marketing subsidiary of Dentsu Inc., announced that they have been appointed by Phnom Penh Crown Football Club (PPCFC) as its strategic partner. The two-year deal will see DSA provide the five-time Cambodian Premier League Champions, with a host of marketing, branding, commercial and sponsorship opportunities. PPCFC has been widely regarded as the top team in Cambodia, winning the domestic league in 2002, 2008, 2010, 2011 and … [Read more...] about Dentsu Sports Asia partners with Phnom Penh Crown FC
MP & Silva appoints Rene Valencia to Asia-Pacific team
Singapore – International sports media company MP & Silva has appointed Rene Valencia for the newly created role of Vice President, Business Development and Sponsorship with effect from February 4. Valencia will be responsible for overseeing the growth and development of the Olympic Council of Asia marketing programme, in addition to developing and implementing growth opportunities … [Read more...] about MP & Silva appoints Rene Valencia to Asia-Pacific team
Gregory Ho joins Turner International Asia Pacific
Hong Kong – PR and TV professional Gregory Ho is joining Turner International Asia Pacific as Vice President of Communications & Marketing, Oliver Herrgesell, Senior Vice President of Communications for Turner Broadcasting System International, announced. Greg Ho In his new role, Ho will serve as Turner International’s chief communications and marketing executive in the Asia Pacific region, overseeing all marketing, corporate communications and public relations activities … [Read more...] about Gregory Ho joins Turner International Asia Pacific
American Film Market 2012 sees increase in buyers and films screening
Santa Monica, California – The 2012 American Film Market has concluded its five-day run on November 7, with an increase in buyers by 6% to 1,616 versus 1,523 a year ago and 35 more buying companies than 2011. A total of 753 buying companies from more than 60 countries were present this year. The AFM Conferences were highly attended, with audiences of more than 700 in attendance each day. “The healthy growth in new buying companies is the most important metric for us,” says … [Read more...] about American Film Market 2012 sees increase in buyers and films screening
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