Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season unveils its compelling new theme – ‘Sochna Padega’, celebrating the power of applied knowledge, advertisers have once again chosen to align with a property that consistently delivers unmatched scale, trust, and cultural relevance.
Marking its debut on KBC 18 is Google Gemini who joins returning partner Maruti Suzuki and Aditya Birla Group as Co-Presenting Sponsors. The diverse sponsor roster brings together a robust mix of long-standing partners and first-time advertisers, reflecting KBC’s enduring ability to earn advertiser trust, deliver meaningful brand impact, and remain one of India’s most coveted platforms for brands looking to participate in culture at scale.
The sponsor lineup continues to grow, with India’s biggest and most influential brands rallying behind the franchise. Joining this year’s roster are UPI (NPCI), UltraTech Cement Ltd., Stable Money, PhonePe, and Gowardhan Ghee as Co-Powered by Sponsors, underscoring the platform’s unmatched scale and marketing impact. Further strengthening the roster, Polycab, Dr. Fixit, Bharat Petroleum, Colgate, Laxmipati Sarees and AU Small Finance Bank come on board as Special Partners, while the lineup of Associate Sponsors now includes Amazon India, Kalyan Jewellers, Jaquar Lights, Ai+ Smartphone, Policy Bazaar, ReNew, Godrej Enterprises Group, Director Special Elaichi, ITC Aashirvaad Atta, Zed Black Agarbatti and Bikaji. Reinforcing the franchise’s enduring credibility and trust, the Reserve Bank of India continues its longstanding association with the show.
