Hong Kong - FOX International Channels (FIC) has appointed M&C Saatchi to implement an aggressive regional marketing campaign designed to engage its expanding Asian trade community of pay TV platform operators, advertisers and media agencies. Launched at the end of February, M&C Saatchi has developed a series of sophisticated marketing collaterals resembling the jigsaw concept to highlight the content, reach, and impact of Asia's largest international broadcaster and advertising network. FIC's … [Read more...] about FOX International Channels appoints M&C Saatchi to engage partners in aggressive trade marketing campaign
FOX International channels
StarHub cements Fox relationship, appeals to Chinese auds ahead of EPL loss
Singapore - StarHub is boosting offerings ahead of its loss of the English Premier League soccer and the ESPN Star Sports channels later this year. Over the Chinese New Year period, from noon on February 13 to midnight on February 15, StarHub TV customers can view more than 100 channels for free, while all viewers will enjoy free previews of Chinese blockbusters on Channel 01 from February 12 to 28. The addition of 3 more Fox International Channels - Fox (channel 132), featuring US TV series; … [Read more...] about StarHub cements Fox relationship, appeals to Chinese auds ahead of EPL loss
StarHub TV to launch three new channels under FOX umbrella
Singapore - Starting 1 February, StarHub TV will launch three new channels under FOX International Channels (FIC). The new additions are - FOX, tvN, and Nat Geo Music. These three channels will initially be made available free to all StarHub TV subscribers via its respective channels for a month, starting 1 February 2010. Additionally, the 24-hour wildlife channel - Nat Geo Wild will be reoffered as part of StarHub’s Basic Education group. … [Read more...] about StarHub TV to launch three new channels under FOX umbrella
Fox International Channels quick to exploit Golden Globes kudos
Fox Int'l Channels (FIC) were quick to exploit the marketing potential of Golden Globes awards for key shows airing on its channels in Asia. With the Awards show having aired live in Asia on Star World the morning of 18 January, ad breaks in the primetime repeat telecast were fully exploited to cross-promote Globe-winning content on FIC's wide GE portfolio of channels. Ad breaks immediately following the announcement of key TV awards contained promos for that show on a sibling Fox Int'l channel. … [Read more...] about Fox International Channels quick to exploit Golden Globes kudos
Fox International Channels launches Korean GE channel tvN in Hong Kong
Hong Kong - Fox International Channels (FIC) is adding a new channel to its bouquet with the launch of tvN (Total Variety Network) in Hong Kong. Korean general entertainment channel tvN makes its first debut on now TV Channel 526 with Chinese versioning for Hong Kong audiences to better experience the unique Korean flavor. tvN is a joint venture between FIC and CJ Media, Korea's media powerhouse and the creator of some of Asia's most exciting entertainment programming. It will deliver a line-up … [Read more...] about Fox International Channels launches Korean GE channel tvN in Hong Kong
FOX International Channels launches Korean general entertainment channel tvN in Hong Kong
Hong Kong - FOX International Channels (FIC) is adding a new channel to its bouquet with the launch of tvN (Total Variety Network) in Hong Kong. Korea’s leading general entertainment channel makes its first debut on now TV Channel 526 with Chinese versioning for Hong Kong audiences to better experience the unique Korean flavor. tvN will deliver a line-up of exclusive, self-produced dramas, entertainment, reality and lifestyle programs, localized for the Hong Kong market and packaged to … [Read more...] about FOX International Channels launches Korean general entertainment channel tvN in Hong Kong
