Viddsee, the creator platform for short premium content, today marked an important step in its strategic growth plan with the announcement of Esther Yue as the new Head of Branded Entertainment.

Esther Yue will be joining Viddsee’s robust management team, which includes Ho Jia Jian as the CEO, Michele Schofield as the Senior Vice President of Commercial, and Kenny Tan as the Vice President of Viddsee Studios. Yue’s exceptional experience and leadership skills are set to infuse a fresh perspective and enhance the team’s growth momentum.

Yue is a seasoned industry professional, bringing an impressive wealth of experience from her past leadership roles at Saatchi & Saatchi, BBDO, Dentsu, Craft Worldwide WW and most recently at Distillery. During her tenure at these esteemed advertising agencies, she had the privilege of collaborating on noteworthy projects, alongside top-tier creative teams and clients throughout the region. Her notable accomplishments can be attributed to her unwavering dedication to efficiently managing the operational aspects of creative businesses.

Her last role at Distillery found her positioned as the Head of Operations, Asia Pacific. Drawing upon her experience in her previous agencies, she strengthened the group’s regional leadership and creativity, contributing to pitches, new business development, and securing wins.

In her new role as Head of Branded Entertainment at Viddsee, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee’s branded entertainment team, bolstered by the inclusion of new, experienced hires. This fresh and proficient team is set to bring a new level of dynamism to Viddsee’s branded content business. Collaborating closely with internal studios and the marketing team, she will help pioneer integrated strategy solutions for Viddsee’s clients.

Ho Jia Jian, the CEO of Viddsee, expressed his enthusiasm about this new appointment: “Having Esther on board is a huge win for us. Her experience and proven record will boost our business offerings. This appointment shows Viddsee’s commitment to strengthening our storytelling brand, reaching more clients, and growing faster.”

Esther’s appointment, along with the strengthened branded entertainment team, reinforces Viddsee’s position as a leader in digital content solutions to both clients and audiences alike.