BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has announced the appointment of Alistair McEwan as Vice President, Advertising Sales, Australia & New Zealand (ANZ). McEwan will be responsible for advertising sales for BBC Advertising’s digital assets - bbc.com and sales representation of lonelyplanet.com – as well as international deals for global channel BBC World News. McEwan takes up his post on July 22, 2013. He will be based … [Read more...] about BBC appoints new ANZ ad sales VP
BBC Advertising
Chris Dobson to leave BBC Worldwide
Chris Dobson, Executive Vice President & General Manager of BBC Advertising, has announced that he will be leaving BBC Worldwide later this year. Dobson’s departure from the company come as BBC Worldwide reorganises - its ad funded media assets will be partially decentralised into the newly formed regions which leaves Global Ad Sales with a reduced UK-based leadership role. Chris Dobson said; “The BBC Advertising team has achieved much in the last five years of which we … [Read more...] about Chris Dobson to leave BBC Worldwide
Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China
BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has today announced the appointment of Katy Xu as Regional Director for Hong Kong & Greater China. Xu will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Phillipines and China, and starts with immediate effect. She will be based in Hong Kong and will report to Sunita Rajan, SVP Sales Asia. Xu joins BBC Advertising from Eurosport Asia Pacific Co. Ltd, where she was Regional Account … [Read more...] about Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China
BBC Worldwide and Viki Partner to bring global video advertising to new markets
Singapore – Viki, Inc., the global TV site powered by fans, has announced a video advertising partnership with BBC Worldwide. The partnership leverages the strong sales and operations team at BBC Advertising, BBC Worldwide's advertising sales business, to help Viki meet global interest and demand for video advertising opportunities in Asia, Europe and the Americas. Through the advertising partnership, Viki offers top brands visibility among coveted young Internet consumers through premium … [Read more...] about BBC Worldwide and Viki Partner to bring global video advertising to new markets