BBC StoryWorks launched two new campaigns in response to the United Nations’ global callout to creatives to help stop the spread of COVID-19. The BBC’s in-house branded content division responded to the challenge with two ideas, which were among 17,000 entries submitted to the UN, to translate critical public health messages into content that engages and informs the public across different cultures, languages, communities, and platforms. Both campaigns were created in ways that avoided the … [Read more...] about BBC StoryWorks launches campaigns selected by United Nations in creative callout
BBC StoryWorks
BBC Global News and Hainan Airlines sign major deal
LONDON – BBC Global News and Hainan Airlines have signed a major new deal, in a special signing ceremony at the BBC’s headquarters in London to celebrate their partnership. The strategic commercial partnership will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations. Jim Egan, CEO, BBC Global News and Yufei Wang, … [Read more...] about BBC Global News and Hainan Airlines sign major deal
BBC Advertising creates ‘City of Inspiration’ to reveal Hong Kong
Hong Kong – BBC Advertising has launched an inaugural partnership with Brand Hong Kong, running a digital branded content series on BBC.com. This multi-media content series has been created to publicise the 20th anniversary of the establishment of the Hong Kong Special Administrative Region. Titled ‘City of Inspiration’. Showcasing Hong Kong’s vitality and energy, it comprises videos, interactive motion graphics and online feature articles, illuminating the ever-evolving harbour … [Read more...] about BBC Advertising creates ‘City of Inspiration’ to reveal Hong Kong
