Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022. Mr. Sinha, who also represents the Advertising Agencies Association of India as its Board member, has played a key role in the formation of BARC. He takes over from Mr, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., who successfully served as the Chairman … [Read more...] about Shashi Sinha appointed as new BARC India Chairman
Shashi Sinha
CASBAA India Forum 2013 ends on a good note
Hong Kong – CASBAA’s annual India Forum, held on March 7 in New Delhi, attracted a host of government and industry professionals weighing in on the multichannel TV market in India. “The timing for this year’s CASBAA India Forum 2013 could not have been better with the Phase II digitisation deadline looming at the end of the month,” said Christopher Slaughter, CEO, CASBAA. During his opening keynote, Uday Kumar Varma, Secretary, Ministry of Information & … [Read more...] about CASBAA India Forum 2013 ends on a good note
