Broadcast Audience Research Council India (BARC), the Industry’s Television Audience measurement body, announced Mr. Nakul Chopra as its new Chief Executive Officer effective 25th August 2021. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur. Nakul Chopra, who has been appointed as the incoming CEO, joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19). In January 2020, he was appointed a member of its Oversight … [Read more...] about BARC India announces new Chief Executive Officer
BARC India
BARC India THINK Report: Television welcomes over 850 new advertisers in July 2021
Followed by the strong positive trend for television Ad Volumes in H1 2021, July 2021 re-affirms advertisers trust in the medium. As per BARC India’s THINK Report titled July ’21 Ad Volume Analysis, Ad Volumes for July 2021 registered 23% growth vis à vis July 2019 and 14% growth over July 2020. July 2021 also witnessed 15% growth against June 2021, recording the highest growth for the period June to July, since 2018. With 869 new advertisers in July 2021, 2153 advertisers and 3558 brands were … [Read more...] about BARC India THINK Report: Television welcomes over 850 new advertisers in July 2021
BARC India launches new ad campaign #MeasuringMoments
Whether it’s a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings families together, both young and old, BARC India in its latest Ad Campaign, highlights that while it is capturing data to report What India Watches™, this data is also measuring and is reflective of moments that touch all our lives and emotions and further reinforces that viewers are deeply connected and engaged with the medium. BARC India has been at the helm of … [Read more...] about BARC India launches new ad campaign #MeasuringMoments
BARC India: Television advertising continues to stay strong and resilient
“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ongoing pandemic, Ad Volumes in May 2021 have witnessed a significant growth of 64% as compared to May 2020 and have remained at par with previous years. Moreover, television attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium. With lockdown easing up and upcoming big events, we expect TV Advertising to remain … [Read more...] about BARC India: Television advertising continues to stay strong and resilient
