2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of Ad Volumes during the year. This translated into a 22% and 18% growth over 2020 and 2019, respectively. The Top 10 advertisers accounted for 780 million seconds of Ad Volumes, and the Next 40 accounted for 340 million … [Read more...] about BARC THINK report: TV ad volumes post double-digit growth in 2021 over previous 2 years

Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year – as per BARC India's July - Sept 2021 Ad Volumes - Special Festival Edition THINK Report. What is also significant is that the growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years. With the festive season well and truly … [Read more...] about BARC India THINK report: Ad volumes on TV spurt to highest levels in 2021 as festive season kicks off