Audience Measurement systems worldwide have been evolving to meet the emerging needs of the industry. Rapid advancements in technology are re-shaping both the distribution as well as the consumption of content. These changes are not only country-specific but have a global impact, given the true nature of digital media. BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) will collaborate on future audience measurement initiatives including the development … [Read more...] about Four Media Measurement Bodies form The Measurement Of Media Audiences
BARC
India’s advertisers and broadcasters reach compromise on TV ratings
According to the Business Standard, India’s top advertisers and broadcasters have resolved the differences that emerged regarding the frequency of TV ratings. Seven broadcasters - STAR India, ZEE, NDTV, Times Television, BAG, Viacom 18 and Network 18, and Multi Screen Media - and advertisers such as Hindustan Unilever, Procter & Gamble, Coca-Cola and PepsiCo were in conflict after the decision by the seven networks to shift to monthly ratings two weeks ago. Providing weekly ratings to … [Read more...] about India’s advertisers and broadcasters reach compromise on TV ratings
