Singapore – AXN has rolled out “Unlock Mitch McDeere”, a digital feature game, which provides users an opportunity to watch the first five minutes of new original series The Firm online. “Unlock Mitch McDeere” is an interactive platform exploring aspects of the protagonist’s life. As users explore the items that represent different facets of his life, they discover that by matching correct combinations, they will unlock short video montages that relate to an … [Read more...] about The Firm’s secrets
AXN
BIG CBS PRIME rises to the top
Mumbai – BIG CBS PRIME is the number one channel in India among males aged 25 to 44, surpassing all other competing English general entertainment channels. According to the TAM Media Research’s reports of week 52 of 2011, the Gross Rating Point (GRP) for BIG CBS PRIME was 4.23, overtaking the GRP of AXN and Star World, which stood at 3.69 and 3.35 respectively. The male-oriented programme Galileo Extreme, ranked first in Television Viewer Ratings (TVR) in the action/thriller genre … [Read more...] about BIG CBS PRIME rises to the top
AXN remains on top
Singapore – AXN has retained its spot as the region’s top English general entertainment (GE) channel year-to-date across Singapore, Malaysia, the Philippines, Taiwan and India. According to data from Kantar Media in Singapore and the Philippines, AGB NMR in Malaysia and Taiwan, and TAM Media Research India, the channel reaches more than 140 million viewers. Continuing its stride, the network has lined up new original productions for 2012, including The Firm, based on John … [Read more...] about AXN remains on top
Magic takes flight
Sony Pictures Television’s networks, Asia, and Sony Pictures Entertainment Japan’s AXN Mystery Channel, are collaborating with Charis Entertainment (Hong Kong), to co-produce a new unscripted series, Cyril’s Family Vacation. This series, targeted at both Japanese and the wider Asian audiences, follows on from AXN’s 2009 original production Cyril: Simply Magic, which was seen by more than 11 million viewers across Asia. According to Kantar Media in Singapore, and AGB … [Read more...] about Magic takes flight
Battle of creativity
Hong Kong – AXN is presenting another brand new reality TV programme. The Apartment premieres on the channel at the end of this month. This news comes shortly after the recent launch of the network’s original production, Cash Cab. Hosted by Kahi Lee, the show features 3 couples who are assigned a brand new penthouse each, and must out-design, out-shop and out-decorate one another to win the grand prize of a condominium in Kuala Lumpur worth RM 642,500. The Apartment is produced by … [Read more...] about Battle of creativity
New gameshow takes Singapore for a ride
Singapore – AXN Asia today gave details of its latest original production, Cash Cab Asia. The show, which is scheduled to air in the fourth quarter of 2011, is described as the only gameshow on wheels. Hosted by Oli Pettigrew, unsuspecting passengers aboard a Chevrolet Epica taxi are quizzed on their general knowledge as they go to their destination. The questions increase in difficulty as they go along and if they get stumped, they can salvage their chances by making use of a … [Read more...] about New gameshow takes Singapore for a ride
