Hong Kong – AXN is presenting another brand new reality TV programme. The Apartment premieres on the channel at the end of this month. This news comes shortly after the recent launch of the network’s original production, Cash Cab. Hosted by Kahi Lee, the show features 3 couples who are assigned a brand new penthouse each, and must out-design, out-shop and out-decorate one another to win the grand prize of a condominium in Kuala Lumpur worth RM 642,500. The Apartment is produced by … [Read more...] about Battle of creativity
The Biggest Loser Asia
Losing big wins ratings
Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, viewer voting, web traffic, contests, press coverage? The Biggest Loser Asia is tremendously successful on Hallmark Channel. Not only has it become a staple program for viewers across Asia, TBLA has propelled Hallmark … [Read more...] about Losing big wins ratings
Record performance of Biggest Loser Asia drives Hallmark Channel to the top
Singapore - Hallmark Channel is the #1 Astro English Channel in Malaysia during The Biggest Loser Asia's timeslot as of the latest episode broadcast on 2 February 2010. It propelled Hallmark Channel to top by a significant 135% lead ahead of the second highest English Astro channel for viewers Astro 6+. Hallmark Channel also ranked sixth during the same timeslot amongst all Astro channels (Source: AGB Nielsen Media Research, 2 February 2010, 9pm, Astro 6+). The Biggest Loser Asia is an … [Read more...] about Record performance of Biggest Loser Asia drives Hallmark Channel to the top
The Biggest Loser Asia weighs-in November 24
Hallmark Channel's pan-regional reality show The Biggest Loser Asia, is set to debut on 24 November 2009, then every Tuesday at 9pm (SG, MY, PH, HK)and 8pm (TH, WIB). Contestants will be split into two competing teams, blue and red, trained by KL-based Kiwi expatriate Dave Nuku and Australian Kristy Curtis. As a personal trainer in his hometown of Wellington NZ, Nuku trained the cast and crew of the Lord of The Rings trilogy for cinematic fitness. His opposite number is Australian-Chinese health … [Read more...] about The Biggest Loser Asia weighs-in November 24
Hallmark Channel to launch Asian version of The Biggest Loser
Singapore - NBC Universal Global Networks’ Hallmark Channel is launching the Asian version of TV series, The Biggest Loser across 20 Asian territories. The Biggest Loser Asia is Hallmark Channel’s first foray into local production. Having successfully secured the broadcast rights for eight seasons of the popular US reality series since early 2009, the move to launch the Asian edition is a value-add for millions of viewers who have tuned in faithfully to the series on Hallmark … [Read more...] about Hallmark Channel to launch Asian version of The Biggest Loser
