The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller mobile devices … [Read more...] about Report shows Australians prefer live TV viewing
Australian Multi-Screen Report
15% of Australian households now own at least one tablet device
The findings of the Australian Multi-Screen Report, released today and covering the first quarter of 2012, have shown that while an estimated 15 percent of Australian households now own at least one tablet device, these new technologies are not distracting consumers from broadcast television. Instead, they are keeping consumers engaged with broadcast television, and enable them to watch when and where they like. Watching any video content on tablets grew from just 2 percent of the total online … [Read more...] about 15% of Australian households now own at least one tablet device
Digitalizing down under
New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with rising up-take of digital terrestrial television (DTT), are increasingly impacting Australians’ TV viewing habits. According to the first Australian Multi-Screen Report – compiled collaboratively by Nielsen, and OzTAM and Regional TAM, Australia's official television audience measurement providers, traditional viewing of broadcast content remains strong but … [Read more...] about Digitalizing down under
