Innovative market-leading online entertainment service iQIYI International is extending its partnership with Malaysia's leading media entertainment group, Astro Malaysia Holdings to offer more local content to its viewers. This local content partnership adds another dimension to the current strategic partnership between the two companies, by making available a curated collection of Astro's biggest locally-produced hits on iQIYI International. Dinesh Ratnam, iQIYI International Country Manager … [Read more...] about iQIYI International extends strategic partnership with Astro to add local content dimension
Astro
Astro presents compelling vernacular content for December
This story appears in the December 2020 issue of Television Asia Plus. Astro aspires to be the entertainment destination for Malaysians. As Astro’s customers spend two-thirds of their time viewing the local content on Astro, the company aims to entertain its diverse customers with more compelling local vernacular content and Astro Originals all year round. This December, viewers can look forward to a strong lineup of signature reality shows, year-end specials, and a spin-off from one of … [Read more...] about Astro presents compelling vernacular content for December
E1 Championship flags off with the region’s top sim-racers competing for a share of US$15,000
Season Zero of E1 Championship, the premier simulation racing (sim-racing) championship in the Asia Pacific, is flagging off on 19th November 2020 on eGG Network. Races will happen weekly at 10:00 p.m. (GMT +8), with the final race slated for 21st January 2021. All races will be broadcasted on eGG Network across all its channels in eight countries, and will also be live streamed on its Facebook page. A roster featuring 22 of the region’s top sim-racers who will compete in a total of eight … [Read more...] about E1 Championship flags off with the region’s top sim-racers competing for a share of US$15,000
eGG Network and Axle Sports team up to launch the E1 Championship
With a growing interest in e-motorsports, Astro’s gaming and e-sports platform eGG Network has partnered with Axle Sports as they launched the E1 Championship, an online-only racing series that discovers the best drivers in the Asia Pacific region. In a virtual press conference attended by professional race driver Alex Yoong, Founder of Axle Sports and CK Lee, Head of Sports at Astro Malaysia on 20 October, Alex shared that sim racing's popularity has accelerated recently. Alex said, “It’s … [Read more...] about eGG Network and Axle Sports team up to launch the E1 Championship
Astro: Agility in adapting to the new world
Against the backdrop of social distancing SOPs and guidelines, Astro Malaysia Holdings Berhad (“Astro”) held its 8th Annual General Meeting (“AGM”) virtually on 29 July from All Asia Broadcast Centre, Bukit Jalil. The meeting was chaired by Tun Zaki Azmi, with the Directors, Group Chief Executive Officer Henry Tan, and Astro Management in attendance. Shareholders and proxies participated remotely in the AGM and voted online. All 17 tabled resolutions were successfully passed. Speaking at the … [Read more...] about Astro: Agility in adapting to the new world
How the video industry supports Asian economies during COVID-19
The video industry plays a critical role in the health and vibrancy of Asian economies, from employing large and skilled work forces, investing in local talent and productions, to entertaining and informing the citizens of our countries during these difficult times. And there is no time more important than now for the industry to work together to further support these countries as its people suffer the brunt of what the pandemic is bringing in its wake. Many initiatives across Asia Pacific … [Read more...] about How the video industry supports Asian economies during COVID-19