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Astro expands its OTT aggregation play with TVB Anywhere+ App

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Astro expands its OTT aggregation play with TVB Anywhere+ App

September 17, 2021 by TVA Editor

astro tvbanywhere

Courtesy of Astro

Astro and TVB Anywhere, the OTT service of Television Broadcasts Limited (TVB) is pleased to announce that Astro Dynasty Pack customers can enjoy FREE Premium Service access (worth RM39.90/month) to the best of Hong Kong entertainment on the TVBAnywhere+ app in Malaysia starting 13 September 2021 at 3:00 p.m.

TVBAnywhere+ offers an extensive library of over 40,000 hours of the biggest Cantonese entertainment, comprising the most in-demand variety shows to the hottest drama series. The Premium Service comes with a fully-fledged complimentary content offering including the VOD Zone that provides complete access to latest TVB dramas and variety shows within one hour after the HK TV premiere; and the Channel Zone that offers five linear TVB channels namely TVB International Jade, TVB News Channel, TVB Entertainment News, TVB Finance and Information Channel and TVB XingHe with a 3-hour playback function.

Wong Siah Ping, Vice President of Astro Chinese Customer Business said, “TVB has been our long-term strategic partner and we are thrilled to bring its premium streaming service, TVBAnywhere+ to our Dynasty Pack customers as a value-added proposition. In the digital era where consumers prefer to access rich content choices in a fast, convenient and seamless manner, having TVBAnywhere+ as a key addition to our OTT streaming offerings enables us to further deepen our engagement with our audiences.”

“We are offering an amazing viewing experience to our deserving customers, who are our greatest assets, by giving them access to their favourite content on linear, On Demand and on the streaming app they love. In line with our aspiration to be the nation’s #1 Entertainment Destination, we will continue to delight Malaysians with fresh, compelling content and great experiences, as well as best-in-class video streaming services.”

The vast content library of TVBAnywhere+ includes new originals such as AI Romantic and Story Of Zom-B, as well as the latest dramas titles like The Kwoks And What and The Line Watchers. Apart from drama series, a wide range of inspiring genres from music, talk shows to reality shows such as Music Wall Hall, Family Feud, Please Mind The Gap and more, as well as a conspectus of timeless classics including Dark Tales, Healing Hands and Triumph In The Skies will also be available. Besides TVB’s classic and latest content, TVBAnywhere+ also provides popular drama series from Mainland China. Viewers can enjoy the content in multiple audio options on the app including Cantonese and Mandarin whilst subtitles will be available in Traditional Chinese, Simplified Chinese and English.

Astro Dynasty Pack customers can download TVBAnywhere+ via Apple App Store, Google Play Store and HUAWEI AppGallery to enjoy free access by signing in with their Astro ID starting on 13 September 2021. Privileges Dynasty Pack customers can enjoy include two concurrent viewings with one account enabling sharing amongst family members, fewer video ads and the ability to download their content for offline viewing via mobile devices and Android TVs anywhere, anytime they want.

TVBAnywhere+ is the latest addition to Astro’s expanding line-up of premium app partnerships which include HBO GO, Disney+ Hotstar, IQIYI and soon to be launched Netflix.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, Astro, avod news, broadcaster news, Co-Productions, Content, Content Distribution, content news, Disney, entertainment news, format licensing, format sales, Hotstar, iQiyi, k-drama news, media news, Netflix, OTT, OTT news, pay-tv news, people and appointments, show distributor, show format, show genre, streaming apps, TVB, TVBAnywhere

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