KUALA LUMPUR – Astro has achieved a historic milestone with the launch of Malaysia’s first live 4K UHD broadcast. The media company showcased live Premier League games, of Liverpool vs West Ham and Arsenal vs Man City in the country’s first 4K UHD broadcast for football fans at its partner food and beverage outlet Souled Out. Football fans can check out the list of participating outlets showing Astro’s 4K UHD here. The list is expected to grow over the next few weeks and F&B … [Read more...] about Astro launches first 4K UHD broadcast in Malaysia
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Astro partners with SmartStudy
KUALA LUMPUR – Malaysian content and consumer company Astro has signed a strategic partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark, over multiple fronts from merchandising to character licensing and signature events in Malaysia, Singapore and Brunei. Astro enjoys a strong kids and parents fan base through original shows, and Pinkfong will join its list of wonderful characters such as Didi … [Read more...] about Astro partners with SmartStudy
SVOD providers in ASEAN introduce regulatory content code
SINGAPORE – Leading subscription video-on-demand services across ASEAN have come together to announce the creation of a self-regulatory Subscription Video-on-Demand Industry Content Code (hereafter referred to as the Code) to safeguard consumer interests. The providers include Astro, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and The Walt Disney Company Southeast Asia. The Code sets out principles to ensure that content offered on these participating … [Read more...] about SVOD providers in ASEAN introduce regulatory content code
Astro partners China’s iQiyi for new rap show
KUALA LUMPUR – Aspiring rappers and fans can now look forward to participating in iQiyi’s The Rap of China audition in Malaysia. The new reality show is set to showcase young contestants locked in rap battle in front of a panel of celebrity judges including China megastar Kris Wu. For the first time, Malaysian rappers can audition for The Rap of China, and the winner of the Malaysia round will represent the country and rock the show’s stage. Aptly called The Rap of China Global … [Read more...] about Astro partners China’s iQiyi for new rap show
Astro grows by 24% in PATAMI to RM 771 million
Customers: Increased Reach and Deeper Engagement Astro’s total customers grew by 7% year-over-year from 5.1 million to 5.5 million, an increased TV household reach from 71% to 75% in FY18, primarily driven by NJOI. At the same time, NJOI’s revenue grew by 21% year-over-year to RM100 million, as its skinny bundles and ala carte prepaid choices gained traction. Pay TV remains resilient despite competition, with global best in class churn of 9.6%, ARPU of RM99.9 and incoming ARPU of … [Read more...] about Astro grows by 24% in PATAMI to RM 771 million
Astro strengthens partnerships and creates premium original series for the region
Leading content and consumer company in Southeast Asia, Astro Malaysia Holdings Berhad (Astro) continues to broaden its network of alliances to add to its portfolio of Asian-themed content. Astro entered into several strategic content creation partnerships with renowned producers and filmmakers across several countries to produce and distribute original, premium miniseries, namely DO[S]A in Indonesia, which will debut on 14 February first in Malaysia and Brunei on Astro Channel 480, Astro ‘on … [Read more...] about Astro strengthens partnerships and creates premium original series for the region