Astro Malaysia Holdings Bhd’s wholly owned subsidiary Astro Productions Sdn Bhd (APSB), has entered into an asset purchase agreement with Basecamp Films Sdn Bhd, an award-winning visual post-production studio. As part of the agreement, Basecamp Films’ staff and their expertise, experience, and assets will be integrated within APSB to form a new unit, Astro Sound+Vision, designed to build the future of post-production for Astro and the industry. Euan Smith, Group CEO of Astro said, “Astro … [Read more...] about Astro to offer world-class post-production services with business acquisition of Basecamp Films
Astro Malaysia
Bomanbridge Media announces a raft of kids, factual and scripted sales in lead up to ATF
Content distribution and production company Bomanbridge Media announces a number of content sales to several broadcasters to key markets in Asia. Chinese streamer Youku has acquired seasons 3 and 4 of Amazon Prime Video’s Canadian live-action series Dino Dana (52x11’), created by the award-winning kids production house, Sinking Ship’s, J.J. Johnson (Endlings, This is Daniel Cook). After excellent performance measures of seasons 1 & 2 in 2021, Youku commits to a further … [Read more...] about Bomanbridge Media announces a raft of kids, factual and scripted sales in lead up to ATF
Astro Malaysia goes live with Synamedia Clarissa for business insights clarity
Synamedia, the world’s largest independent video software provider, today announced that Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of … [Read more...] about Astro Malaysia goes live with Synamedia Clarissa for business insights clarity
Astro announces Tunku Ali Redhauddin as new Chairman
The Board of Astro Malaysia Holdings Berhad (Astro) announced Tunku Ali Redhauddin Ibni Tuanku Muhriz who currently serves as Independent Non-Executive Director on the Board to succeed Tun Zaki Tun Azmi as the new Chairman of Astro effective 23 June 2022. Tun Zaki Tun Azmi who has served as Chairman of Astro since its listing on Bursa Malaysia in 2012 retires upon the conclusion of Astro’s Tenth Annual General Meeting. He said: “As Chairman of Astro, I have been privileged to have worked … [Read more...] about Astro announces Tunku Ali Redhauddin as new Chairman
Astro thanks customers with free previews of all movies and Korean channels
In appreciation of its wins at the Putra Brand Awards 2021, Astro will offer a free preview of all its Movies and Korean channels on TV and Astro GO to all Astro customers from 29 January to 6 February 2022. Henry Tan, Group Chief Executive Officer of Astro said, “We are thrilled to be voted by Malaysians as their top media brand once again. This year, it is even more special for us as we received not one but FOUR awards -- Platinum for Astro, Silver for Go Shop, and two Silver for radio, ERA … [Read more...] about Astro thanks customers with free previews of all movies and Korean channels
Astro debuts region’s first TV addressable advertising using Synamedia Iris
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
