Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%. Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues … [Read more...] about Global online ad spend leads other media in 1H2012
advertising spending
Global ad spending seen to grow 5.1% in 2012
New York – Global advertising spending in measured media is forecast to grow by 5.1 percent this year, according to analyst GroupM, down from its initial forecast of 6.3 percent late last year. In 2011, ad spending reached US$482 billion, up by 5 percent from 2010’s $459 billion, according to GroupM. The research firm also predicted that annual global ad spending in 2013 will increase by 5.3 percent to $533.2 billion. For the U.S. market, ad investment in measured media is expected … [Read more...] about Global ad spending seen to grow 5.1% in 2012
