Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021. Publica and Smart are … [Read more...] about Smart AdServer integrates with Publica
Technology
AsiaSat takes a strategic stake in leading live streaming service ‘One Click Go Live’
Asia Satellite Telecommunications Company Limited (AsiaSat), Asia’s premier satellite solutions provider, has acquired a strategic stake in One Click Go Live Limited (formerly known as HERMES Live Technology Limited), a company incorporated in Hong Kong and specialised in video live streaming services and solutions. “I am excited to announce a strategic investment in 'One Click Go Live', which will be an excellent complement to AsiaSat’s growing portfolio of video services to meet new and … [Read more...] about AsiaSat takes a strategic stake in leading live streaming service ‘One Click Go Live’
LiveU transforms national live basketball coverage in Australia
For the first time, the National Basketball League (NBL) of Australia has succeeded in live streaming every state basketball game, significantly increasing the popularity of NBL1, Australia's professional semi-elite basketball league in a year impacted by the pandemic. This is due to the deployment of LiveU Solo wireless video encoders at arenas across Australia, using LiveU's cloud platform to stream to online video platforms, enabling fans to watch over 900 NBL1 live games, including final … [Read more...] about LiveU transforms national live basketball coverage in Australia
JW Player secures new US patent for real-time ad viewability technology
JW Player, the leading video software and data insights platform, announced the company has been awarded patent number US11,102,546 by the United States Patent and Trademark Office (USPTO) for its real-time viewability technology. The technology provides advertisers with an unprecedented degree of certainty on whether an ad will be viewable before they place a bid, optimizing ad spend and opening valuable new inventory that would otherwise be excluded from campaigns due to historically low … [Read more...] about JW Player secures new US patent for real-time ad viewability technology
China National Games uses TVU Networks to share torch relay journey
TVU Networks, the market and technology leader in cloud and IP-based live video solutions, announced China’s Shaanxi Broadcasting Corporation (SXBC) used TVU One mobile transmitters with 5G capability to provide live 4K coverage of the final leg of the ceremonial torch relay for the 14th National Games, a multi-sport competition that opened on Sept. 15 in Xi’an. Camera operators relied heavily on TVU One’s IS+ technology to provide reliable transmission of the torch bearers across almost 10 km … [Read more...] about China National Games uses TVU Networks to share torch relay journey
Malaysian talk show ‘Talking Grace’ converts to cloud production with TVU Networks
TVU Networks, the market and technology leader in cloud and IP-based live video solutions, announced Talking Grace, a weekly online talk show produced in Malaysia, is using TVU solutions to conduct interviews while COVID-19 travel restrictions continue to disrupt in-person shoots. The production is now using TVU Producer, the TVU Anywhere app, and the TVU Partyline real-time collaboration and engagement platform to connect the show host with guests around the country. According to Sazrul … [Read more...] about Malaysian talk show ‘Talking Grace’ converts to cloud production with TVU Networks