PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Luke Smith as Senior Director, CTV and Online Video, APAC. Smith will start his role in the new year, working closely with the APAC and global leadership teams to define and execute the strategy for CTV, OTT, and online video across the region. Smith joins PubMatic from Seven West Media where he was Head of Programmatic Sales & … [Read more...] about PubMatic Announces Appointment of Luke Smith as Senior Director CTV and Online Video in APAC
CTV
rlaxx TV partners with Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a leading connected TV (CTV) ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 … [Read more...] about rlaxx TV partners with Publica to power CTV ad serving
Smart AdServer integrates with Publica
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021. Publica and Smart are … [Read more...] about Smart AdServer integrates with Publica
CTV acquires 11 new TV series for primetime lineup
Toronto – CTV announced on May 23 it has acquired the most-buzzed about and sought-after new programmes of the season for its 2014/15 primetime schedule following the conclusion of the L.A. Screenings. Immediately strengthening Canada's most-watched network for the 13th year in a row are 11 newly acquired series including the three must-have dramas from the market, Batman back-story drama Gotham, the latest addictive series from hit-maker Shonda Rhimes How To Get Away With … [Read more...] about CTV acquires 11 new TV series for primetime lineup
