rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a leading connected TV (CTV) ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 … [Read more...] about rlaxx TV partners with Publica to power CTV ad serving
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Smart AdServer integrates with Publica
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021. Publica and Smart are … [Read more...] about Smart AdServer integrates with Publica
