Rio de Janeiro – FIFA and Sony Music Entertainment have announced that "We Are One (Ole Ola)," by global superstar Pitbull, featuring Jennifer Lopez and Brazilian artist Claudia Leitte, has been chosen as the Official Song of the upcoming 2014 FIFA World Cup™ in Brazil. The song will be performed by Pitbull, together with Jennifer Lopez and Claudia Leitte, at the FIFA World Cup™ Opening Ceremony on June … [Read more...] about Pitbull, Jennifer Lopez and Claudia Leitte to sing 2014 FIFA World Cup™ Official Song
Marketing Trends
TVB’s regional copro to premiere globally
Hong Kong – As Valentine's Day approaches, TVB has produced cross-boundary Valentine’s specials which will be broadcast to audiences in different regions through partnerships with a number of TV broadcasters or production units in Japan (Yoshimoto Kogyo Co., Ltd / Media Asia Group Holdings Limited), Korea (KBSN), Singapore (StarHub) and Malaysia (Astro) for the first time. With the theme of A Time Of Love, the programmes will include four hourly music … [Read more...] about TVB’s regional copro to premiere globally
Channel NewsAsia officially opens news bureau in Myanmar
Singapore – Regional broadcaster, Channel NewsAsia, celebrates the official opening of its news bureau in Yangon, Myanmar, making it the channel’s 13thbureau in Southeast and East Asia. The channel’s correspondent, May Wong, based in Yangon, will report from the ground to capture the developments in Myanmar as it opens up after half a century of isolation. This is also a significant year as the country assumes the ASEAN Chair for the first time. A broadcast journalist with … [Read more...] about Channel NewsAsia officially opens news bureau in Myanmar
Astro signs multi-year agreement with SPT
Kuala Lumpur – Astro Best has signed a multi-year agreement with Sony Pictures Television (SPT) to bring Sony Pictures’ feature films to over 15 million Astro viewers. Launched in August 2012, Astro Best brings in the latest Hollywood and Asian titles in their earliest window after theatrical screening to the comfort of Malaysian homes on Astro Best. Under this agreement, Astro customers can look forward to more fresh blockbuster titles from Sony Pictures to be … [Read more...] about Astro signs multi-year agreement with SPT
NATPE EUROPE||Prague opens for registration
Los Angeles – NATPE||Content First President and CEO Rod Perth announced that both Early Bird Registration and Exhibition Space are now open for the inaugural NATPE||Europe event in Prague in 2014. Buyer numbers are already pacing ahead of those in 2013. Discounts are currently available for delegates and exhibitors signing up before March 21. NATPE||Europe will take place June 23-26, 2014 at the Hilton Prague Hotel. "NATPE||Europe taking place in … [Read more...] about NATPE EUROPE||Prague opens for registration
Gregory Ho joins Turner International Asia Pacific
Hong Kong – PR and TV professional Gregory Ho is joining Turner International Asia Pacific as Vice President of Communications & Marketing, Oliver Herrgesell, Senior Vice President of Communications for Turner Broadcasting System International, announced. Greg Ho In his new role, Ho will serve as Turner International’s chief communications and marketing executive in the Asia Pacific region, overseeing all marketing, corporate communications and public relations activities … [Read more...] about Gregory Ho joins Turner International Asia Pacific