Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip will take up his Vietnam posting at IMC from April 1, 2008, while Yong joins MediaCorp from March 10 to oversee the advertising business across TV, radio and print, with a focus on integrated media sales … [Read more...] about MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Marketing Trends
Discovery Channel Magazine debuts across Asia
Singapore – The Discovery Channel Magazine, a consumer publication inspired by the television network, has debuted across Asia. The launch event was attended by more than 200 industry guests in Singapore on February 22, 2008, while a second trade event is scheduled for February 26 in Hong Kong. The Discovery Channel Magazine is a collaborative effort between Discovery Networks Asia and Reader’s Digest Asia, part of The Reader’s Digest Association, Inc., global publisher and … [Read more...] about Discovery Channel Magazine debuts across Asia
UMW goes Beyond Boundaries on CNBC
Singapore – CNBC has sealed a deal to exclusively run the Beyond Boundaries integrated marketing and re-branding campaign for UMW Holdings Bhd, an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing and engineering, and oil and gas industries. The integrated marketing campaign which includes a program sponsorship, an online element that uses website and podcast portals, as well as an on air element, is … [Read more...] about UMW goes Beyond Boundaries on CNBC
TENA names new Original Production and Creative Services hires
Hong Kong - Turner Entertainment Networks Asia, Inc. (TENA) announced new appointments to its Original Production and Creative Services teams. The former develops and delivers original programming while the latter functions as an in-house creative agency to provide advice and expertise for new business initiatives. Jonny Potter joins TENA’s Hong Kong team as creative director to be responsible for all output of Creative Services in all regions and all media, as well as to evolve the … [Read more...] about TENA names new Original Production and Creative Services hires
Ten dances to Sony Australia, Cadbury and L’Oréal sponsorships
Sydney – Network Ten's reality dance talent search show So You Think You Can Dance Australia which debuted on Feb 3, 2008, has drawn fully integrated sponsorships from Sony Australia, Cadbury and L'Oréal. The three companies join Optus as premier sponsors of Dance Australia in agreements spanning broadcast, digital, outdoor campaigns and in-store promotions. Sony participation comprises of on-set activity, online sponsorship, integrated TV spots, as well as products featured throughout the … [Read more...] about Ten dances to Sony Australia, Cadbury and L’Oréal sponsorships
Integrated expectations
Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages of High Definition, the regional campaign leveraged on the launch of NGC HD. A series of on-air vignettes and Samsung HD television spots allowed audiences to enjoy the Beauty of the World in HD and … [Read more...] about Integrated expectations