Singapore – SPE Networks-Asia in expanding from two to six channel brands including AXN Asia, Animax Asia, Sony Entertainment Television (SET), AXN Beyond, PIX and PIX Thriller, has announced changes to its senior management. Jack Lim has been appointed as Vice President, Advertising Sales and Marketing to be responsible for ad sales revenue growth, replacing Gregory Ho who has been upped to Vice President and General Manager, Animax Asia. Lim will drive advertising and sponsorship revenue … [Read more...] about SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Marketing Trends
Golden Globes strike out
This year's Golden Globes ceremony won’t go ahead amid the writers’ strike over residual royalties. Organisers say the event will be replaced with a news conference announcing the winners. The Screen Actors’ Guild, the union representing Hollywood actors, had said its members would boycott the Awards to show solidarity to the Writers’ Guild of America (WGA). WGA members have been on strike since early November in dispute over residual royalties - for content distributed … [Read more...] about Golden Globes strike out
Full IPTV service given go-ahead in Korea
Seoul – Korea’s National Assembly has passed the long-awaited IPTV bill on Dec 28 to allow full IPTV services to be launched in the country. The new bill allows real-time Internet streaming of TV programmes being aired by terrestrial broadcasters to complete ‘pre-IPTV’ services already offered by telcos, as well as facilitates the addition of interactive services including e-commerce, multimedia messaging and video conferencing. The bill also splits regulatory … [Read more...] about Full IPTV service given go-ahead in Korea
Airtel and STAR India in 2-year strategic partnership
New Delhi / Mumbai - Airtel and STAR India have entered into a two-year strategic agreement with the latter to receive the former’s committed advertising outlay for the 24 months at a mutually-negotiated rate with inflation protection. Under the agreement, STAR and Airtel will jointly develop key properties to promote music across various audience segments, with the latter able to provide inputs to the creation of specific properties that will appeal to its customers. Both will also focus … [Read more...] about Airtel and STAR India in 2-year strategic partnership
Discovery and MediaCorp take top kudos at ATA ceremony
Singapore – Discovery Networks Asia was the big winner at the Asian Television Awards (ATA) 2007, collecting five awards including Cable & Satellite Network of the Year. Singapore’s MediaCorp was declared Terrestrial Broadcaster of the Year. Some 31 prizes were handed out at a gala dinner on Nov. 29 at Suntec Singapore, in front of a record turnout of 500 delegates. In its 12th year, ATA 2007 expanded its reach to 16 countries, with first-time participants from Australia and New … [Read more...] about Discovery and MediaCorp take top kudos at ATA ceremony
Asian broadcasters snaffle Taffy Entertainment’s animation offerings
Paris – Taffy Entertainment, a worldwide distribution, brand management and entertainment company, has sold animated series Code Lyoko, Fantastic Four, Dive Olly Dive! and Dr. Dog to Asian broadcasters. Hong Kong’s ATV, Philippines’ ABS-CBN and OBS Korea picked up Fantastic Four while Animax in Korea and Pakistan’s Starlight took the first season of Code Lyoko. Cartoon Network India, Cineplex Thailand and Indonesia’s TPI bought Dive Olly Dive! HBO Asia fetched Dr … [Read more...] about Asian broadcasters snaffle Taffy Entertainment’s animation offerings