“Asia is a big continent. In reality, Asia is comprised of non-homogeneous markets with unique and distinctively different cultures and languages. A case in point on the complexity of marketing in Asia is simply to consider the different spoken languages of China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Korea and Japan.” One of the biggest challenges in branding, says Gunson, is being able to consistently deliver a coherent message across the … [Read more...] about Crowning glory
Marketing Trends
Winning words from Asia Pacific’s best in 2007
Vikram Channa Vice President, Content, Discovery Networks Asia It is a great honour as the awards recognize the diligence and passion of all involved in nurturing the documentaries from across Asia Pacific. We’re pleased that shows like Born Again Buddhists which showcase the talent of young directors won top honours. Discovery Networks Asia has worked hard to extend its expertise in ‘storytelling’ as well as provided a platform for budding regional filmmakers. Great shows have … [Read more...] about Winning words from Asia Pacific’s best in 2007
FME named as CBS Consumer Products’ exclusive licensing agent Down Under
New York – CBS Consumer Products has appointed FremantleMedia Enterprises (FME) as its exclusive licensing agency for Australia and New Zealand. FME will build merchandising programs for CBS’s signature brands including current franchises Star Trek and Australia’s Next Top Model and classic library properties such as Happy Days, Brady Bunch and Beverly Hills 90210. Liz Kalodner, Executive Vice President and GM for CBS Consumer Products said, “The new partnership will … [Read more...] about FME named as CBS Consumer Products’ exclusive licensing agent Down Under
Dulce Lim Chen joins TENA as VP, Asia Pacific, Cartoon Network Enterprises
Hong Kong – Turner Entertainment Networks Asia, Inc. (TENA) has appointed Dulce Lim Chen as Vice President, Asia Pacific of Cartoon Network Enterprises (CNE), Cartoon Network’s consumer products division, effective from Feb 2008. Lim will drive Cartoon Network’s licensing businesses including merchandise, publishing, home video products, interactive games and others including promotions and events in 14 countries across the region. Working with TENA’s network teams on … [Read more...] about Dulce Lim Chen joins TENA as VP, Asia Pacific, Cartoon Network Enterprises
Turner and Outblaze in web 2.0 joint venture
Hong Kong – Turner Entertainment Holdings Asia Pacific and web infrastructure company Outblaze Ltd have formed a joint venture in web 2.0 enterprise TurnOut Ventures Ltd. Based in Hong Kong, TurnOut will leverage Cartoon Network’s brands and characters and Outblaze’s web expertise to launch online, digital interactive community networks. TurnOut is expected to create a series of community websites for children and young adults to offer Cartoon Network characters and content … [Read more...] about Turner and Outblaze in web 2.0 joint venture
Alan Teo resigns from MediaCorp
Singapore – Alan Teo, Senior Vice President, Agency & Partners Development and New Business Group of Airtime Sales, MediaCorp TV, has resigned to pursue his own interests. He will remain with the company till March 31 2008 to help with the transition. In the interim period, Corinne Chong, Vice President, Marketing & Production will be covering the Agency Development role while the New Business team will report directly to Edwin Koh, Head, Senior Vice President, Airtime Sales & Marketing, … [Read more...] about Alan Teo resigns from MediaCorp