Singapore − Discovery Networks Asia-Pacific (DNAP), a division of the number-one pay TV programmer Discovery Communications, announced that its flagship brand Discovery Channel continues to maintain its lead as the number-one regional channel across Asia-Pacific amongst all cable/satellite viewers. These results are according to the latest survey by IASAP (IPSOS Affluent Survey Asia-Pacific), formerly known as PAX (Pan-Asia Cross Media Study), under which Discovery Channel held the top … [Read more...] about Discovery maintains top position
Marketing Trends
CTE announces new carriage deals
Hong Kong – Celestial Tiger Entertainment (CTE) announced five new carriage deals across Asia. The deals include CTE’s first entry into Papua New Guinea and Sri Lanka, a primetime programme block in Vietnam, and additional carriage agreements in Indonesia and the Philippines. The deals cover the following CTE channels − Celestial Movies (CM), the biggest 24-hour Chinese movie service in Asia and beyond; Celestial Classic Movies (CCM), the most widely-distributed Chinese movie … [Read more...] about CTE announces new carriage deals
MCC and Zoland Animation signs MOU
Singapore − MyChinaChannel Pte Ltd (MCC) has entered into a Memorandum of Understanding (MOU) with Zhejiang Zhongnan Animation Co., Ltd (Zoland Animation), one of the largest original animation production company in China, at the 11th China International Cartoon and Animation Festival held in China, Hangzhou. The MOU will see MCC and Zoland Animation working together to help distribute Zoland’s cartoon and animations content overseas; co-produce content and create … [Read more...] about MCC and Zoland Animation signs MOU
iHQ launches SEA headquarters
Singapore – Korean entertainment and media giant iHQ has announced the launch of its Southeast Asian headquarters in Singapore. Headed by managing director Jung So-In, the company will be focusing on marketing its core offerings, which include artiste management services, television programmes and movies, and music titles, through strategic partnerships with media players within the region. iHQ holds an impressive portfolio of more than 50 entertainment artists, including A-listers such as … [Read more...] about iHQ launches SEA headquarters
Amrita Puri makes TV debut
The EPIC Channel, India’s first segmented Hindi entertainment channel will soon be launching a new show created by none other than, acclaimed director, Anurag Basu. The show is scheduled to go on air this June 2015 on the EPIC Channel. Amongst many other known faces, will also be seen Amrita Puri playing the lead role of ‘Charulata’, which is an adaptation of Rabindranath Tagore’s novel by the same name. After acting in successful movies like Aisha (2009) & Kai Po … [Read more...] about Amrita Puri makes TV debut
NHK World TV promotes in the U.S.
Tokyo - Seeking to attract more viewers to NHK World TV, the international television service for foreign audiences, NHK is placing special emphasis on promotional activities and improvements to the viewing environment in North America and Asia during the current broadcasting year. In the United States, NHK is using CNN TV’s advertising network in New York and Washington DC to target viewers interested in international news and reach opinion leaders and business people looking for news … [Read more...] about NHK World TV promotes in the U.S.