Tokyo – Seeking to attract more viewers to NHK World TV, the international television service for foreign audiences, NHK is placing special emphasis on promotional activities and improvements to the viewing environment in North America and Asia during the current broadcasting year.
In the United States, NHK is using CNN TV’s advertising network in New York and Washington DC to target viewers interested in international news and reach opinion leaders and business people looking for news from Japan and around Asia. The intensive campaign includes use of CNN’s giant screen in New York’s Times Square for the first time ever for about two months starting in 15th May to display a promotional video for NHK WORLD TV.
Major Promotional Activities in fiscal 2015 (United States)
− To spread awareness of NHK WORLD TV in the United States −
â— PR on the Giant, 9m x12m Screen in Times Square, New York
Screening of 30-second PR video for NHK WORLD TV
48 times daily / 2,688 times in 8 weeks / Estimated reach is about 8 million.
â— PR at Airports in New York and Washington DC area
2,016 screenings of PR video for 8 weeks on 279 screens at 5 airports.
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