Singapore – Nickelodeon Asia and AirAsia have joined forces to launch a multi-territory and multi-platform campaign designed to educate kids about responsible flying and Asian destinations and cultures. Introducing Nickelodeon’s audiences to Ace, the superhero mascot for AirAsia’s kids-orientated SkyRider Club, kids will be able to follow adventures across Asia, gain insight into local customs, learn about kid-friendly activities, including the importance of inflight safety via … [Read more...] about Nickelodeon and AirAsia takes to the skies
Marketing Trends
Nickelodeon commissions 14 new productions
New York – Nickelodeon has greenlit over a dozen new live action, animation and TV movie projects – featuring top creative talent in front of and behind the camera, iconic characters from its most popular series – that will begin rolling out this fall and into 2013. The slate includes a new Nick at Nite series Wendell and Vinnie and two Nick spin-off comedy pilots, Sam & Cat and Gibby, featuring beloved characters from hit series iCarly and Victorious. The network has also … [Read more...] about Nickelodeon commissions 14 new productions
MasterChef launches on China’s Dragon TV
Dragon TV is premiering China’s version of Shine Group’s television format MasterChef on July 29. The Chinese version promises to feature the iconic attributes of the already successful foreign editions, while also adding elements of China's rich traditional culinary culture. With its slogan of “Boiling! My Dream”, this unique competition is giving China’s culinary talents a once-in-a-lifetime chance to become a MasterChef. As with its foreign counterparts, the … [Read more...] about MasterChef launches on China’s Dragon TV
Dr. Horrible’s Sing-Along Blog gains broadcast distribution
Beverly Hills, California – Joss Whedon’s acclaimed Dr. Horrible’s Sing-Along Blog, which first aired in 2008 hosted on the Hulu player via the official Dr. Horrible website, will make its television debut on October 9 on The CW. Created as a three-part online musical by Whedon (The Avengers, Buffy the Vampire Slayer), the series stars Neil Patrick Harris as Billy, A.K.A. Dr. Horrible, a budding super villain whose plans for world domination continually go awry. His two goals: … [Read more...] about Dr. Horrible’s Sing-Along Blog gains broadcast distribution
TLC explores New Asia in latest travel series
TLC is premiering a brand new travel series, Go Asia With Anita Kapoor, in September. In Go Asia With Anita Kapoor, Kapoor leaves no stone unturned as she explores Asia’s changing lifestyles shaped by the new-found prosperity in our own backyards. Crucial to supporting her in her quest are local agent provocateurs from a diverse range of backgrounds. These pioneers of new Asia provide their insider knowledge leading Kapoor to discover hidden local pleasures. The series, which starts … [Read more...] about TLC explores New Asia in latest travel series
ESPN STAR Sports to broadcast eni FIM Superbike World Championship until 2018
Singapore – ESPN STAR Sports (ESS) and Infront Sports & Media have extended their agreement to broadcast the eni FIM Superbike World Championship across Asia until 2018. The broadcast agreement includes pay-TV rights for LIVE and delayed races as well as race highlights, in addition to rights for free-to-air broadcast in most markets. The deal also includes rights for online and mobile coverage via ESPN Player and Mobile ESPN. The broadcast rights cover ESS’ footprint including … [Read more...] about ESPN STAR Sports to broadcast eni FIM Superbike World Championship until 2018