Singapore – comScore, Inc. announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors. comScore Video Metrix is now available in 12 markets in the Asia-Pacific region and 25 individual markets worldwide. “Online video viewing has become a leading … [Read more...] about comScore expands online video measurement In Asia
Marketing Trends
Warner Bros. and WWE Studios to co-produce Scooby-Doo animated feature
Stamford, Connecticut – Warner Bros. and WWE Studios (WWE) announced they will co-produce a Scooby-Doo animated feature that will find Scooby and the gang solving a mystery at “WrestleMania”. WWE superstars and divas including Triple H, John Cena, Kane, The Miz, Brodus Clay, Santino Marella, Sin Cara, and AJ, will appear in animated form and lend their voices to the project. WWE Chairman and CEO Vince McMahon will also lend his voice and appear in animated form. In the animated … [Read more...] about Warner Bros. and WWE Studios to co-produce Scooby-Doo animated feature
Nickelodeon launches programming block for mothers
New York – Nickelodeon is launching NickMom, the new primetime, ad-supported TV block, on October 1 in the U.S., along with a new website at www.NickMom.com. The TV comedy block will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, docu-series and more. Additionally, NickMom has greenlit 13 episodes of a new docu-comedy TV series, My 63 Moms, which will be added to the block's rotation in the first quarter of 2013. The four-hour … [Read more...] about Nickelodeon launches programming block for mothers
StarHub presents a Hubalicious Heritage
Singapore – StarHub is presenting Hubalicious – The Heritage Food Trail, an experiential food and lifestyle event, on September 12. Hubalicious – The Heritage Food Trail aims to bring glorious food to life and take consumers on an intimate epicurean journey with four of their favourite TV celebrity chefs from StarHub TV’s quartet of food and lifestyle channels. Customers will get to savour mouth-watering creations conceived by four colourful culinary maestros: Aarti … [Read more...] about StarHub presents a Hubalicious Heritage
StarHub TVB Awards returns for third year
Singapore – The StarHub TVB Awards is returning for a third year. The awards aims to accord recognition to TVB productions and artistes for outstanding works over the past year. Winners will be announced on 18 August at the awards ceremony held at Marina Bay Sands Expo and Convention Centre. There are 19 award categories this year, out of which nine are opened for public voting. These include My Favourite TVB Male and Female Characters, My Favourite TVB Drama, My Favourite Onscreen … [Read more...] about StarHub TVB Awards returns for third year
Telemundo appoints Diego Tamayo as Vice President, On-Air Promotions
Miami — Telemundo Media has named Diego Tamayo to Vice President, On-Air Promotions, effective immediately. Tamayo will report to Susan Solano Vila, Executive Vice President, Marketing and will be based in Miami. An award-winning creative executive with over 20 years of industry experience, Tamayo will lead Telemundo’s creative team in producing relevant and effective on-air promotional campaigns. Tamayo will also be responsible for maintaining consistent brand identity across all … [Read more...] about Telemundo appoints Diego Tamayo as Vice President, On-Air Promotions