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MasterChef

Sony Entertainment Television’s MasterChef India Becomes a Powerful Brand Magnet

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Sony Entertainment Television’s MasterChef India continues to strengthen its position as one of Indian television’s most compelling brand magnet properties, offering partners a rare combination of scale, credibility, and purpose-led storytelling. As India moves ahead with confidence and purpose, ‘Desh Front Foot Par Chal Raha Hai’, the new season celebrates the spirit, identity and the pride of India, creating a powerful cultural and emotional canvas for brands that stand for trust, quality, … [Read more...] about Sony Entertainment Television’s MasterChef India Becomes a Powerful Brand Magnet

Banijay Rights Serves MasterChef to Sri Lanka

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Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has announced that iconic global cookery competition MasterChef is set for a new international adaptation in Sri Lanka. Marking the 71st international adaptation of the world-beating format, MasterChef Sri Lanka will premiere on free-to-air channel ITN this September, with a 25-episode first-season run. Rashmi Bajpai, EVP Sales Asia, Banijay Rights, who negotiated the deal said: “We are proud to mark … [Read more...] about Banijay Rights Serves MasterChef to Sri Lanka

Banijay Rights serves up MasterChef return to Argentina

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Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has announced a significant deal for the return of global cookery hit MasterChef in Argentina. Argentinian broadcaster Telefe will produce and broadcast MasterChef Argentina this year as part of a multi-season commitment. This new season builds on the success of the series that first aired in the territory eleven years ago and has led to three iterations, including MasterChef Junior and Celebrity … [Read more...] about Banijay Rights serves up MasterChef return to Argentina

Banijay Rights Cooks Up MasterChef Pakistan Revival

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Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has announced a landmark deal that secures the return of global cookery hit MasterChef to Pakistan following an 11-year hiatus.   Under the agreement, Karachi-based Pixel Entertainment will produce a new version of MasterChef Pakistan after being handed the rights to secure its own broadcast partner – with its appointed channel set to be announced over the coming months.    The deal was brokered by … [Read more...] about Banijay Rights Cooks Up MasterChef Pakistan Revival

MasterChef Hits 70 Markets

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Media and entertainment powerhouse Banijay announced global cookery hit MasterChef has reached 70 international adaptations, with two new versions set for Serbia and Malta. Serbian broadcaster TV Prva will produce a first season of the world-famous factual entertainment format to air this month, bringing together local amateur cooks all keen to show the country they have what it takes in the kitchen. Meanwhile, PBS-owned TVM in Malta will launch a new adaptation of the format in February … [Read more...] about MasterChef Hits 70 Markets

Sony Entertainment Television acquires rights to Endemol Shine India’s ‘MasterChef India’

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India is an embodiment of diversity, that unveils a treasure trove of cultures, traditions and values. The country’s rich essence and flavours are beautifully represented through its diverse platter of food that unites everyone together. Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetizing journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, MasterChef produced and distributed by … [Read more...] about Sony Entertainment Television acquires rights to Endemol Shine India’s ‘MasterChef India’