Singapore – Nickelodeon Asia and AirAsia have joined forces to launch a multi-territory and multi-platform campaign designed to educate kids about responsible flying and Asian destinations and cultures.

Introducing Nickelodeon’s audiences to Ace, the superhero mascot for AirAsia’s kids-orientated SkyRider Club, kids will be able to follow adventures across Asia, gain insight into local customs, learn about kid-friendly activities, including the importance of inflight safety via Nickelodeon-produced on-air and online content and on-the-ground events in Singapore and the Philippines. 

Throughout the campaign, competitions will be held, offering trips for four to AirAsia’s top destinations and other prizes will be offered to Nickelodeon viewers and SkyRider Club members.

The campaign was launched in late July online and multi-language television spots introducing the SkyRider Club superhero Ace to Nickelodeon audiences will debut in August in Singapore, Malaysia, the Philippines and Indonesia. 

In August, Nickelodeon will produce ten in-school events in Singapore, giving kids a chance to meet Ace, SpongeBob SquarePants and Patrick Starfish as they explore the geography, culture and food of Air Asia’s holiday destinations.  Additionally, on-ground events in the Philippines will follow, featuring Ace as part of Nickelodeon’s annual Halloween event in October 2012 and a summer event in April 2013.

Ace Adventures, a series of animated stories about Ace and his quest to collect magical gems all over the world and fight off the villains he meets along the way, will also premiere at the end of 2012.