Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year – as per BARC India's July - Sept 2021 Ad Volumes - Special Festival Edition THINK Report. What is also significant is that the growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years. With the festive season well and truly … [Read more...] about BARC India THINK report: Ad volumes on TV spurt to highest levels in 2021 as festive season kicks off
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Smart AdServer integrates with Publica
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021. Publica and Smart are … [Read more...] about Smart AdServer integrates with Publica
Netflix announces 4.4 million paid memberships in Q3
In its Q3 earnings, Netflix announced that it added 4.4 million paid memberships during the quarter, ahead of its 3.5 million guidance forecast, ending the quarter with 214 million paid memberships. For the second consecutive quarter, Netflix said the APAC region accounted for the most growth, contributing 2.2 million paid net adds. For its programming slate, Netflix’s strategy is to provide members with a wide variety of high-quality content that’s loved and watched in large numbers. Citing … [Read more...] about Netflix announces 4.4 million paid memberships in Q3
YTV format ‘The Rolling Kitchen’ remade in Brazil after Mongolia
Yomiuri Telecasting Corporation (YTV) in Japan and Endemol Shine Brasil have announced that the Brazilian version of The Rolling Kitchen, YTV’s exciting cooking show format, has been produced and is to premiere on Thursday 21st Oct 2021 in Brazil in primetime on Globo and GNT. In this spectacular studio-based cooking show, two couples compete to see which team can create the best dish to win a cash prize. Within 1 hour, couples need to cooperate and create 2 dishes. However, the kitchens are … [Read more...] about YTV format ‘The Rolling Kitchen’ remade in Brazil after Mongolia
ABP News kicks off the T20 World Cup coverage with its mega cricketing event ‘Vishwa Vijeta Dubai Conclave 2021’
ABP News organized a star-studded cricket conclave Vishwa Vijeta Dubai Conclave 2021 in the lead up to the T20 World Cup in the UAE. The mega on-ground conclave was held at the iconic Burj Plaza, amidst the towering backdrop of Burj Khalifa, in Dubai on October 17, 2021. ABP News’ first-ever international cricket conclave set into motion the much-anticipated encounter between arch-rivals India and Pakistan on the 24th of October at the T20 World Cup. The star-studded panel discussions … [Read more...] about ABP News kicks off the T20 World Cup coverage with its mega cricketing event ‘Vishwa Vijeta Dubai Conclave 2021’
AsiaSat takes a strategic stake in leading live streaming service ‘One Click Go Live’
Asia Satellite Telecommunications Company Limited (AsiaSat), Asia’s premier satellite solutions provider, has acquired a strategic stake in One Click Go Live Limited (formerly known as HERMES Live Technology Limited), a company incorporated in Hong Kong and specialised in video live streaming services and solutions. “I am excited to announce a strategic investment in 'One Click Go Live', which will be an excellent complement to AsiaSat’s growing portfolio of video services to meet new and … [Read more...] about AsiaSat takes a strategic stake in leading live streaming service ‘One Click Go Live’