Television has always been the biggest draw of crowd since the early seventies in India. Today, it is perhaps as big as the entire continent of Europe. The Broadcast Audience Research Council of India (BARC), the country’s TV viewership monitoring agency, has increased its estimates for audience size and television penetration, saying the medium now is watched by 780 million citizens in the South Asian nation. By comparison, Europe has a population of about 745 million. After the … [Read more...] about More TV viewers in India than entire Europe
Features
Asian Satellite
There have been endless discussions about the threat to satellite pay-TV by nonlinear TV services. Is satellite’s future being drastically threatened by the rise of OTT? Nobody can deny that OTT is competitive but surely it must depend on the attitude of the satellite broadcast industry as to whether they make this work or not. It is going to be down to pay-TV providers to take the right path and to turn what could be a significant challenge into a significant opportunity. The Asian market is … [Read more...] about Asian Satellite
The Fight Against a New Breed of Pirates
There has never been a better time for TV entertainment. According to most predictions, content for TV is only going to boom from Hollywood to Bollywood. However, despite the success of the media and entertainment industry (M&E), there is the persistent and menacing trouble of online pirates who illegally access content and distribute them via direct downloads from websites, torrents sites, and streaming services. IPTV piracy isn’t a new phenomenon, but with the production in mass … [Read more...] about The Fight Against a New Breed of Pirates
Local content drives traffic
What are the new trends that you have observed in the industry? Craig: I think one of the important trends that we are seeing especially around the ‘watch-side’ is the splitting of content and advertising. Before it was a very linear relationship with advertising scheduled within programming and it was easy to track. Now, with programmatic advertising, the content and the commercials are not always packaged together. In fact, more often than not, they are completely different. So … [Read more...] about Local content drives traffic
Global satellite feed
How broad is your media portfolio and how wide is your client base? Andrej: STN is a Global Teleport that offers end to end service solutions for all broadcasting and media requirements and our clients are based and originate from all around the world. By offering a broad portfolio of media services including uplink, playout, OTT, encryption, multicast and channel localisation services, we enable a wide range of customers, from start-up channels to blue-chip global media leaders multiple … [Read more...] about Global satellite feed
Genre Update – Factual/Documentary Channel
Parent Brand: A+E Networks Sub or Sibling brands: HISTORY, Crime + Investigation, H2 Ownership in Asia: A+E Networks Asia Senior Executive for Asia: Alan Hodges, Managing Director Channel description: HISTORY is the leading destination for entertaining hit series and cinematic drama events. Programming covers a diverse variety of genres ranging from reallife characters who bring history to life every day, to natural history, contemporary history, technology and … [Read more...] about Genre Update – Factual/Documentary Channel
