In just four short years, Almost Friday Media has emerged as a voice of the male Gen Z generation: its content garnering upwards of 3 billion impressions with a monthly reach of more than 20 million in the coveted 18-44 year-old male demo. Although there are certainly other media outlets targeting men, none have Almost Friday’s curated mix of fun, action, laughs and sports. And now, Almost Friday Media has teamed up with acTVe and OTT Studio to launch the Almost Friday channel, currently available as a free, ad-supported FAST Channel on Amazon Freevee.
The Almost Friday channel serves up a mix of original and nostalgic programming, including content from numerous filmmakers, leagues, content creators, and others from their incredible network encompassing tens of millions of monthly fans. The Almost Friday channel features its hugely popular sketch comedy, irreverent sports brands and comedians Will Angus and Liam Cullagh’s unpredictable, entertaining Almost Friday Podcast. In the first half of 2023 its social accounts gained more than 1.8 million followers and posted nearly 22,000 pieces of content. The Almost Friday TV YouTube channel has cultivated an audience of more than 320,000 subscribers, delivering more than 28 million views this year alone. Those will all be on the Almost Friday channel, coupled with a robust library of classic content, from hit comedy and action blockbuster movies, vintage sports events, today’s fringe sports and much more. Included are recent comedies showcasing such stars as Chris Pratt, Kevin Hart, Jason Biggs and Kim Kardashian.
“It’s clear that Almost Friday and Friday Beers have tackled “guy culture” in a way that connects with the dudes of 2023 like no other brand can do today,” acTVe CEO Geoff Clark said. “Their goofy, self-deprecating over antagonistic, and vulnerable instead of macho sensibility is what audiences want today, and as the head of a company devoted to bringing great content to audiences, for free, I’m especially excited about launching the Almost Friday channel.”
“The Almost Friday channel is executing on the promise of FAST on so many levels. We are taking a contemporary, widely popular social brand and injecting it with a premium mix of library and new films; giving life to an entirely new hybrid-style channel,” OTT Studio Cofounder James Patrick added. “The extended reach we will have across FAST platforms and our own AVOD branded apps will connect instantly with fans of Almost Friday as well as fans of our movies and sports/series content – intermingling and exposing related but never before unified content to mass audiences.”
“We partnered with AcTVe and OTT Studio to deliver the Almost Friday brand into the FAST ecosystem,” Almost Friday President/COO Andrew Kenward said. “Through this partnership there is an incredible and deep library of classic comedy TV and film which has greatly inspired the original content that’s also available on the channel. We’re thrilled to be available on Freevee. We’ve built an amazing brand of comedy that brings people together and our FAST channel is continuing that mission. It’s the ultimate hub of then-and-now comedy on FAST.”
Amazon Freevee is a streaming video service with thousands of premium movies and TV shows, including Originals and free ad-supported (FAST) Channels, available anytime, for free. All FAST Channels available on Freevee can be accessed through the Freevee app, as well as within Fire TV and Prime Video.