ZEE5 Global, the world’s largest streaming platform for South Asian content, introduced SharePlay with the OTT premiere of Salman Khan starrer blockbuster, Kisi Ka Bhai Kisi Ki Jaan. The feature allows the platform’s subscribers to watch content through FaceTime on iPhones and iPads for an enhanced collective viewing experience. This initiative is in line with ZEE5 Global’s commitment to create new experiences through best-in-class technology solutions across multiple touchpoints, exclusively for its subscribers.

Archana Anand, Chief Business Officer, ZEE5 Global said, “At ZEE5 Global, we‘re continuously looking for innovative and immersive ways to bring the South Asian diaspora across countries closer to their home content. With the release of the blockbuster ‘Kisi Ka Bhai Kisi Ki Jaan’ on SharePlay, we now enable our audiences to enjoy a real time connection with their family and friends in India or across the world by watching this blockbuster together. We look forward to our global audiences using SharePlay extensively to connect with one another and share their passion for movies and entertainment in a joint viewing experience .”

Mr. Kishore A K, Chief Technology Officer at ZEE5 Global, expressing his enthusiasm for introducing this new feature, emphasized the platform’s dedication to innovation and delivering exceptional viewing experiences to its audience. “At ZEE5 Global, our constant endeavor has been to push boundaries and introduce fresh, immersive experiences for our viewers. The addition of SharePlay enables us to provide our users with a captivating social engagement feature, seamlessly integrated into their content consumption journey. As digital technology advances rapidly, we anticipate significant transformations in content engagement, elevating the overall enjoyment. This move marks a significant milestone, inspiring us to continually adapt, refine, and innovate in order to surpass ever-evolving consumer expectations and set new standards for in-app experiences.”

Available on iPhones and iPads, viewers can initiate the SharePlay feature on the ZEE5 Global app via FaceTime or iMessages. Users can invite up to 32 people, depending on the device’s bandwidth, to join a single session, facilitating virtual reunions with friends and family. Once connected, the feature sends a notification to members, offering the option to choose between “Watch Together” or “Play Only for Me’, depending on their preference. SharePlay also includes a smart volume feature that dynamically adjusts audio and enables premium subscribers to stream a wide variety of shows and enjoy music together. This allows members to establish a real-time connection with others on the call, synchronizing playback and sharing playback controls.