Creation Content has partnered with Passion Distribution and digital channel group network UpStream Media on a new YouTube-first factual series, Most Wanted With Billy Billingham. The 10 x 20-minute blue-light documentary series follows former SAS soldier Billy Billingham as he embeds with police forces across the UK during high-risk operations targeting some of the country’s most wanted criminals. Combining raw frontline action with Billingham’s expertise, the series offers a gripping, unfiltered look at modern policing, capturing not only the intensity of the
manhunts, but the human stories behind them.

Conceived as a digital-first production for UpStream Media’s Blue Light YouTube channel, the series will also feature on Billingham’s newly launched YouTube channel, managed by Creation. The partnership marks a major new model for premium factual production, bringing together a producer, distributor and digital network in a co-funded structure designed specifically for global cross-platform audiences. The model is designed to maximise true multiwindowing opportunities, enabling the series to reach audiences through direct publishing, platform partnerships and international licensing, with Passion Distribution supporting its wider global sales potential.

Billy Billingham said, “This series gives audiences a genuine look at the pressure, professionalism and split-second decision-making involved in these operations. It’s raw, unpredictable and incredibly real.” Nisha Lillia Diu for Creation Content added, “Most Wanted” was built from the ground up as a premium digital-first proposition. The collaboration between production, distribution and digital platforms creates a really exciting model for factual storytelling.”

Nick Rees from UpStream Media continued, “This is a genuinely innovative digital-first model for factual
entertainment. Most Wanted delivers premium blue-light storytelling for YouTube audiences
today, while also establishing a scalable format with real international sales potential.”