São Paulo, Brazil – Scripps Networks Interactive announced the expanded distribution of Food Network in Brazil. The leading global culinary lifestyle channel launched on pay-TV platform NET and Claro HDTV. Food Network is now available in nearly seven million households across Brazil. Viewers have access to the channel as part of NET’s Net Mais HD and Claro HDTV’s Mix HD – on channel 554 in HD and channel 54 in SD.
“Brazil is a top-priority global market for of Scripps Networks Interactive,” said Eduardo Hauser, Managing Director, Latin America and the Caribbean, Scripps Networks Interactive. “Our partnership with NET and Claro HDTV is a major milestone in growing the business in Brazil and across the region. As a result of this deal, we will be able to reach more homes in a rich and vibrant culinary market.”
Food Network is a unique lifestyle channel that connects viewers to the power and joy of food. The schedule offers a mix of original local productions and international shows focused on culinary competitions, tips for gatherings with family and friends and cooking techniques. All programming on the Brazilian feed will be dubbed and subtitled in Portuguese. Local original productions on Food Network include Cozinha Na Laje, presented by Chef Pedro Benoliel who cooks up regional dishes from Vidigal hill in Rio de Janeiro. Pedro also hosts Tempero Na Mochila, where he explores the local cuisine in the coastal cities of Brazil. Chef Luiza Hoffmann hosts Bizu, an instructional series demonstrating in each episode how to create a full dinner menu inspired by a single ingredient.
The lineup also features international hit series including Beat Bobby Flay, the cooking competition where two talented chefs go head-to-head for the chance to put their culinary skills to the test against Bobby Flay; the quick and easy recipe series 30 Minute Meals hosted by Rachael Ray; and Giada at Home and Everyday Italian featuring home-cooked Italian recipes from Chef Giada De Laurentiis.
In Latin America, the channel first launched in Brazil in November 2014 and extended its reach across the region in 2015. Today, the channel is distributed in both standard and high definition via two individual feeds, Spanish and Portuguese, reaching more than 15 million homes across Latin America. Food Network launched in 1993 in the Unites States and is today a top 10 cable network. Food Network is now available in over 150 million households across the United States, Canada, Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean.
