Viu, PCCW’s leading pan-regional OTT video-streaming service, confirmed today that its upcoming Viu Original Reborn Rich would be aired in over 170 countries and regions around the world spanning Europe, North and South America, Asia (including Japan), the Middle East and Africa. This includes all 16 markets where Viu is present. The first Viu Original to featurie Song Joong-ki in a lead role, Reborn Rich will be available on the OTT platform when it premieres on 18 November to reach over 60 million monthly active users.

Viu has consistently delivered Asian content for Asia, and these deals show the growing popularity of K-dramas globally. Reborn Rich is highly anticipated by fans worldwide as the deals secure global reach, giving this Viu Original the greatest accessibility.

Ms Marianne Lee, Chief of Content Acquisition and Development, said, “At Viu, we have always looked to deliver content made in Asia for the Asian market. Our commitment to contributing to the content ecosystem, together with valuable insights and data analytics accumulated over the years, helps us invest in the right content that contributes to user engagement and monetisation. It is extremely gratifying to see that we have content that is in demand across the globe, as we work with established partners to deliver it to more than 170 countries and regions before the premiere.”

Reborn Rich is made available to viewers in Japan through an agreement with Copus, distributing it exclusively in in the country via several channels. Viewers in the Americas and Europe will have simultaneous access to the title through Rakuten Viki, available on the Viki OTT Platform. In Asia, in addition to the simulcast drop on the Viu platform, access will be offered via Far EasTone Telecommunications Co., Ltd in Taiwan and through friDay Video and Viettel Media Company in Vietnam through TV360 and SCTV6.