Children’s entertainment, licensing and media company Reesee Entertainment is bolstering its development division with the appointment of Cici Zheng as a joint partner and VP of Content, Global Media and Licensing.

Zheng’s previous role was as Director Content Development, Global Media and Licensing in Alpha Group (China), where she worked for nearly eight years, with project experience across properties including Super Wings, Rev and Roll, and Katuri.

In her new role at Reesee Entertainment, Cici will lead the global exploitation of content partnership, worldwide television and digital media distribution as well as the licensing business for Reesee. She will report to Ray Wang, CEO of Reesee Entertainment

Cici Zheng said: “I’m delighted to join Reesee Entertainment, and look forward to exploring exciting new opportunities with partners in China and for the international market.”

Ray Wang says: “We are very pleased to welcome Cici Zheng to Reesee Entertainment .  She has a great track record with children’s and family projects and is ideally placed to help us cement our reputation for developing and representing high quality properties across the domestic and global markets.”

Reesee Entertainment was founded by Ray Wang, (former President of Alpha International, Chief Content Officer of ALHPA GROUP), is dedicated to kids and family content creations and IP management, with a business scope that ranges from worldwide media distribution, licensing, and toys. At the same time, Reesee Entertainment is helping with introducing brands into China and bringing local shows to the international market. Currently, Reesee is developing four original animated series to be released soon and representing Pocoyo (from Zinkia Spain),  Bitz & Bob (from BBC/Boat Rocker) in China, as well as representing A-Squad (from Tencent and Baiyi) for the international market.