Armoza Formats has announced the appointment of Michal Itzhaki as Acquisitions Manager, placing her in a newly created role for the leading independent developer and distributor of formats. Michal, who joined Armoza in 2015 as Sales Executive for the Nordic region and Africa, will now manage the company’s acquisitions efforts including all aspects of distribution rights, relationships with key content providers and content selection. This shift comes as the company continues to grow its catalogue and looks to reach further territories and broadcasting platforms.

Itzhaki has worked with some of Israel’s main channels and production companies in the international TV industry for over 10 years. Prior to joining Armoza she managed the acquisitions, marketing and promotional strategies for Israeli cable network HOT’s local and international channels. Most recently she worked at Applicaster, leading key projects revolving around cross-media experiences for global broadcasters.

Avi Armoza, CEO of Armoza Formats, “We look forward to bringing Michal’s extensive knowledge of the industry and acquisitions, along with her passion for TV, into this new role and are confident that she will open up even more opportunities for our company. It is through our creative content and the talented people who work to bring it to life that Armoza has experienced strong and consistent growth.”