TRACE Sports has launched on one of India’s major satellite operators, Airtel, which counts over 7 million subscribers nationwide.

The sports celebrities channel is now available in standard definition to over 3 million Airtel subscribers in the South of India via the “South value sports pack” and in the rest of the country via the “Economy sports pack”. The deal was signed through TRACE Sports’ Indian partner New Delhi Television (NDTV).

TRACE Sports is the first channel exclusively dedicated to sports celebrities and their private lives, bringing fans up-close-and-personal with world famous sports stars. The channel allows viewers to gain exclusive access to top-flight athletes through exclusive profiles, gossip, and entertainment shows.

Laurent Dumeau, CEO of TRACE Sports, said: “TRACE Sports’ launch on Airtel, one of India’s leading satellite operators, is another significant step in the channels global expansion. Thanks to our partners NDTV, we expect to announce several new launches in the coming months in India. TRACE Sports’ unique concept, merging entertainment and sports, is now a truly global success: in less than 18 months, the channel has become available to 35 million subscribers in over 80 countries.”

Rahul Sood, Head of NDTV Affiliate Sales & Network Distribution, said: “TRACE Sports offers unique content to all sports aficionados and we are delighted to launch the channel on Airtel, India has recently experienced an increasing interest in a number of sports apart from cricket, and TRACE Sports, with its sports and lifestyle content, will further fuel this interest.”